Area Sales Manager

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Luceco plc is a leading player in the electrical industry, known for premium brands such as BG, Luceco Lighting, Masterplug, and EV Charging. We are seeking a dynamic and results-driven Area Sales Manager to join our team, focusing on the Retail & Merchant market in Ireland. This role is pivotal in gaining distribution, driving sales, and ensuring the success of our main brands.

Responsibilities:

Brand Representation:

• Act as the primary ambassador for our main brands - BG, Luceco Lighting, Masterplug, and EV Charging - within the Retail & Merchant market in Ireland.
• Communicate brand value propositions and unique selling points to key stakeholders.

Distribution Expansion:

• Develop and execute strategic plans to expand product distribution within the Retail & Merchant Sector
• Identify and establish relationships with new Retailers to increase market reach.

Sales Growth:

• Drive sales initiatives to achieve and exceed revenue targets for the assigned brands.
• Implement effective sales strategies, promotions, and incentive programs to stimulate growth.

Relationship Management:

• Build and maintain strong relationships with key decision-makers within Retail/Merchant accounts.
• Collaborate with customers to understand their needs and tailor solutions accordingly.

Market Analysis:

• Conduct regular market analysis to stay informed about industry trends, competitor activities, and market dynamics.
• Provide insights and recommendations based on market research to inform strategic decisions.

Product Knowledge:

• Stay updated on the features, specifications, and applications of our main brands.
• Conduct training sessions for retail partners to ensure a thorough understanding of product offerings.

Promotional Campaigns:

• Plan and execute promotional campaigns and events to enhance brand visibility and stimulate sales.
• Collaborate with marketing teams to create compelling promotional materials.

Forecasting and Reporting:

• Provide accurate sales forecasts and reports to management regularly.
• Analyse sales data to identify trends and opportunities for improvement.

Qualifications/Skills Required:

• Proven experience in area sales management within the retail/electrical industry.
• Strong understanding of the Retails market in Ireland.
• Results-driven with a track record of achieving and exceeding sales targets.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to travel as needed within Ireland.

Benefits:

• Employee discount
• Holiday buying scheme
• Financial planning services
• Performance bonus
• Car allowance
• 25 days annual leave + public bank holidays

Job Type: Full-time

Pay: €45,000.00-€50,000.00 per year

Additional pay:

• Performance bonus

Schedule:

• Monday to Friday

Work Location: Remote