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Area Sales Manager
Posted on Dec. 20, 2024
- Remote, Ireland
- No Salary information.
- Full Time

Luceco plc is a leading player in the electrical industry, known for premium brands such as BG, Luceco Lighting, Masterplug, and EV Charging. We are seeking a dynamic and results-driven Area Sales Manager to join our team, focusing on the Retail & Merchant market in Ireland. This role is pivotal in gaining distribution, driving sales, and ensuring the success of our main brands.
Responsibilities:
Brand Representation:
- Act as the primary ambassador for our main brands - BG, Luceco Lighting, Masterplug, and EV Charging - within the Retail & Merchant market in Ireland.
- Communicate brand value propositions and unique selling points to key stakeholders.
Distribution Expansion:
- Develop and execute strategic plans to expand product distribution within the Retail & Merchant Sector
- Identify and establish relationships with new Retailers to increase market reach.
Sales Growth:
- Drive sales initiatives to achieve and exceed revenue targets for the assigned brands.
- Implement effective sales strategies, promotions, and incentive programs to stimulate growth.
Relationship Management:
- Build and maintain strong relationships with key decision-makers within Retail/Merchant accounts.
- Collaborate with customers to understand their needs and tailor solutions accordingly.
Market Analysis:
- Conduct regular market analysis to stay informed about industry trends, competitor activities, and market dynamics.
- Provide insights and recommendations based on market research to inform strategic decisions.
Product Knowledge:
- Stay updated on the features, specifications, and applications of our main brands.
- Conduct training sessions for retail partners to ensure a thorough understanding of product offerings.
Promotional Campaigns:
- Plan and execute promotional campaigns and events to enhance brand visibility and stimulate sales.
- Collaborate with marketing teams to create compelling promotional materials.
Forecasting and Reporting:
- Provide accurate sales forecasts and reports to management regularly.
- Analyse sales data to identify trends and opportunities for improvement.
Qualifications/Skills Required:
- Proven experience in area sales management within the retail/electrical industry.
- Strong understanding of the Retails market in Ireland.
- Results-driven with a track record of achieving and exceeding sales targets.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to travel as needed within Ireland.
Benefits:
- Employee discount
- Holiday buying scheme
- Financial planning services
- Performance bonus
- Car allowance
- 25 days annual leave + public bank holidays
Job Type: Full-time
Pay: €45,000.00-€50,000.00 per year
Additional pay:
- Performance bonus
Schedule:
- Monday to Friday
Work Location: Remote
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