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Aso

Posted on June 30, 2025

  • Full Time

Aso

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Job description

App Store Optimization

Responsibilities:

  • Developing App Store Optimization (ASO) strategies to ensure that all relevant apps appear at the top of the search results in all applicable App stores
  • Lead the strategy and execution of mobile campaigns for our Apps, which are essential to increasing creator satisfaction and engagement
  • Must be able to scale and generate profit through mobile app subscription sales and marketing
  • Strategize proactive mobile campaigns by using a data-first approach
  • Collaborate to optimize the performance of mobile campaigns
  • Be the mobile apps subject matter expert for Scaling Apps
  • Generate mobile app installs using organic strategies
  • Optimizing conversion rates for app download pages by utilizing various content and visual tools
  • Monitoring and tracking app store rankings using the latest analytic tracking tools
  • Understanding of Developer Console and App-related metrics
  • Performing keyword research in multiple languages
  • Develop digital media strategies with business goals aligned with the company's vision
  • Create digital content, including websites, blogs, articles, animated explainer videos, etc
  • Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to develop engaging display ads
  • Improve customer engagement using various marketing strategies
  • Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
  • Identifies trends and insights and optimizes spend and performance based on the insights
  • Brainstorms new and creative growth strategies through digital marketing
  • Collaborating with the marketing manager, internal teams, clients, and partners on marketing strategy
  • Helping identify marketing trends and key opportunities for innovation
  • Must possess data-driven with strong problem-solving and analytical skills

Minimum Knowledge Skills and Abilities:

  • 3-5 years of experience in Mobile App Marketing
  • Bachelor's Degree in Marketing, Business, or a similar field
  • Project management skills, including the ability to synthesize data to see the big picture while keen on details
  • Knowledge of the mobile marketing landscape
  • Extensive experience working with cross-functional teams
  • Ability to multitask with strong organizational skills and ability to work efficiently in a fast-paced environment

Preferred Qualifications:

  • Experience with ASO - Must
  • SQL experience is a plus
  • Understanding of the Creator Economy and Ecosystem, especially YouTube's role within it
  • Experience in strategizing proactive campaigns as well as optimizing current campaign performance
  • Great organization skills
  • International/multicultural experience is a strong plus.
  • Experience working directly with marketing platforms (recommendation engines, paid media, email, notifications)
  • Strong written and oral communication skills
  • Ability and willingness to flex between strategy and execution. Willing to move mountains to get things done
  • Proven knowledge of mobile platforms and technologies
  • An excellent understanding of the different App stores and their processes
  • Administration or sales and marketing assistant experience
  • Ability to work effectively within a team and independently
  • Multi-tasker with good time management skills

Job Types: Full-time, Freelance
Contract length: 6 months

Benefits:

  • Work from home

Schedule:

  • Monday to Friday
  • Night shift
  • US shift

Work Location: Remote


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