Asset Management - Global Client Group - Regional Marketing Manager, Asia Pacific

The Regional Marketing Manager is part of BNP Paribas Asset Management’s APAC Marketing team. This team handles above-the-line and below-the-line marketing across all channels and is responsible for content creation, campaigns, digital marketing initiatives, events, sponsorships and roadshows.

As part of the APAC Marketing team, this role is expected to support high impact APAC regional, including South-East Asia marketing projects to reinforce BNPP AM as a leading sustainable asset manager and drive business growth. Developing and implementing integrated B2B2C marketing programs for the Wholesale Distribution Marketing.

This role requires a candidate who has the ability to partner with the Sales and Product teams to spur commercial flows and demand for our firm’s investment offerings. This includes collaborating with various functions globally to amplify our marketing impact by educating and engaging prospects and clients.

KEY RESPONSIBILITIES

Support the delivery of marketing campaigns, events, sponsorships and activities, driving them from conception to wrap-up, and manage stakeholders for project success.
Develop and localise quality marketing assets (including presentations, brochures, flyers, videos, webpages and electronic direct mailers) across offline and digital channels to promote our investment capabilities, focused funds and thought-leadership. Craft story angles and produce content in innovative formats to engage our target audiences. Facilitate the review of marketing material to ensure compliance with local regulations.
Organise events/ webinars and liaise with speakers to deliver content for sponsorship activities, to promote BNPP AM’s value proposition, brand and investment offerings, while reinforcing the firm’s market presence.
Partner with the digital marketing team to launch global digital projects locally, and to improve client engagement, experience and outreach via online channels.
Monitor and evaluate marketing activites, and deploy solutions to enhance their effectiveness in meeting key performance indicators (KPIs).
Support regional initiatives in coordination with other APAC countries.

ROLE REQUIREMENTS

KEY INTERNAL/EXTERNAL RELATIONSHIPS

Internal: Marketing teams in APAC and globally, Sales teams, Brands & Communications teams, Product and Investment teams, Compliance teams and the BNPP AM group
External: Vendors and potentially clients at events

ESSENTIAL QUALIFICATIONS & EXPERIENCE

Degree in Communications, Marketing or Business
Five years+ of experience in product marketing and communications
Comprehensive knowledge on financial concepts and investment products, preferably with an asset management background
A creative individual with a track-record in delivering successful marketing campaigns
Possess a flair for powerful story-telling and synthesising complex ideas into clear, simple messages
Excellent project and time management skills, with the ability to work autonomously and meet demanding deadlines
Proficient in English, an excellent communicator (both written and verbal). Chinese language capabilities required for reviewing marketing material in simplified Chinese.