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Assistant Brand Manager
Posted on July 24, 2025
- Milano, Italy
- No Salary information.
- Full Time

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About the role
Character is everything to us at Diageo. We’re looking for the bold, daring and pioneering spirit that has sustained us for hundreds of years. If you share our sense of adventure, you’ll thrive here. With opportunities to shape the career you want, through continuing learning and development, and the support of talented peers.
Your Key Responsibilities
- Drive and project manage the creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insight
- Lead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space)
- Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function
- Shape the brand to thrive in a digital environment, develop long term digital strategy & social media plans
- Own the shadow P&L for the brands across the market. Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating plan
- Understand and manage pricing & promo strategy, margin mix and volume drivers
- Translates strategies into brilliantly executed plans that consistently beat the competition and gain share
About You:
- 2+ years of relevant marketing experience
- Holistic skill set across various marketing growth drivers as well as a track record of delivering transformational business results
- A history of working across media, digital, experiential, PR, culture
- Experience working across multiple countries/geographies
Our Offer
- An inclusive company culture that puts employees and their development first
- A competitive salary with bonus and many benefits that suit your lifestyle
- An industry leading parental leave policy
- …and of course, THE best colleagues!
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.
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