Atl & Btl Branding Executive

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Job Description: ATL & BTL Branding Executive
Location: Tirupur

Role Objective:

To plan and execute effective ATL & BTL branding campaigns that enhance brand visibility, awareness, and customer engagement.

Key Responsibilities:

• Develop and implement integrated brand campaigns across ATL (TV, Print, Outdoor, Radio) and BTL (Events, Activations, In-store, POS) channels.
• Coordinate with creative and media agencies for campaign execution.
• Ensure brand consistency across all marketing materials and touchpoints.
• Manage vendor relationships and campaign budgets efficiently.
• Track and report campaign performance and ROI.

Skills & Qualifications:

• Bachelor’s/Master’s in Marketing, Mass Communication, or related field.
• 3–8 years of experience in brand marketing with hands-on ATL & BTL exposure.
• Strong communication, project management, and analytical skills.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Provident Fund

Work Location: In person