B2b And Brand Manager

Ready to Make an impact?

The Brand & B2B Manager will play a pivotal role in shaping and executing Voila’s brand strategy, while also driving B2B channel growth to expand our service offerings. This individual will collaborate closely with internal teams and external client partners to define strategy, drive revenue, optimize customer experiences, and grow the eCommerce business profitably.

Here’s where you’ll be focusing:

Brand Strategy & Execution

• Develop brand strategy and collaborate on customer communication plans, ensuring alignment with Voila’s growth and profitability objectives.
• Lead and manage B2C and B2B marketing initiatives, ensuring seamless brand integration across all customer touchpoints – working closely with in-house creative and media teams.

B2B Business

• Develop and implement a B2B go-to-market strategy, defining customer targets, outreach plans and execution, accountable for revenue and profitability targets.
• Oversee management of B2B account portfolio, including 1:1 client management of largest accounts.
• Define long-term growth plan for B2B, working closely with Finance, Strategy and Wholesale teams.
• Implement key prospecting tools for outreach (ZoomInfo & CRM), collaborating with technology teams.
• Accountable for business KPIs – i.e. Sales Volume (orders and total revenue) – and overall P&L management.

B2C Business

• Lead annual strategic planning process, including marketing brief for internal teams and agencies, highlighting business challenge, business and marketing objectives.
• Own key marketing initiatives for B2C including - Registered by not Transacted customers, direct to consumer communications (DM), Employee discount programs and Corporate Partnerships.
• Lead omnichannel integration strategy with Empire banners.
• Evolve brand positioning and customer engagement strategies by market (Alberta, Ontario and Quebec).

Leadership & Collaboration

• Manage a team of 5 specialists (3 brand, 2 B2B), providing leadership, mentorship, and strategic direction.
• Work closely with Merchandising, Finance, Replenishment and Operations and operations teams to grow B2B business profitably and within the framework of the Voila business.
• Collaborate and consult national stakeholders for eCommerce omnichannel strategy.

Analytics & Business Management

• Analyze market trends and customer insights to inform strategic decision-making. Lead competitive analysis by market.
• Ensure brand integrity while balancing financial and operational priorities.
• Present monthly updates to senior leadership and closely track core KPIs.
• Accountable for B2B P&L and Marketing budget line items for key initiatives.

What you have to offer:

• At least 8 years of experience, preferably in brand marketing.
• Strong strategic thinking and business acumen to drive brand growth and innovation.
• Experience in both B2C and B2B marketing, ideally within a multi-channel business environment.
• Ability to manage ambiguity and thrive in a fast-paced setting.
• Strong people leadership skills, with experience managing and developing high-performing teams.
• Strong communication skills with competency in presenting to senior leaders, managing cross-functional stakeholders and team.

#LI-Hybrid #LI-LM1