B2b Marketing Manager - Agency

We're looking for a B2B Marketing Manager - Agency to develop and execute high-impact Go-To-Market trade campaigns that support our Agency Sales team in driving revenue and strengthening MediaWorks' market position. This role ensures our agency sales teams are armed with the right insights, materials, and engagement strategies.

What You'll Do:

Reporting into Senior B2B Marketing Lead, this role has a strong focus on sales enablement, lead generation, and strategic industry positioning. You'll work across MediaWorks' full suite of platforms - including radio, digital, outdoor and partnerships to enhance agency relationships and deliver results.

• Develop & Execute Trade Campaigns - Craft compelling B2B marketing strategies that position MediaWorks as the go-to media partner for agencies.
• Sales Enablement - Create high-impact sales collateral (decks, case studies, audience insights) that help our sales team win business.
• Lead Generation & Thought Leadership - Build industry presence through content marketing, digital engagement, and trade partnerships to attract and convert advertisers.
• Industry Engagement - Manage trade sponsorships, partnerships, and industry events that strengthen agency relationships.
• Performance & ROI - Track and optimise marketing effectiveness, ensuring all initiatives drive measurable commercial outcomes.

What You Bring:

With 5+ years of B2B marketing & campaign management experience in media, advertising, or a fast-paced commercial environment. You'll have proven ability to drive lead generation & sales growth through B2B marketing initiatives.

• Expertise in digital, CRM, and data-driven marketing (experience with Salesforce, Google Analytics, and marketing automation).
• Strong stakeholder management & influencing skills. You know how to effectively collaborate with sales teams and influence media agencies..
• Commercial & financial acumen. You understand how to maximise ROI and marketing spend effectively.
• Strategic, creative, and results-driven mindset. You're always thinking ahead, solving problems, and delivering impact.

• Customer-Centric with outstanding interpersonal and customer service skills, committed to exceeding agency and client expectations.
• A love of data and analytics to use insights to take things to the next level.

What you'll get:

• Competitive salary + mobile phone allowance
• Be part of a fast-paced, results-driven commercial team where your impact is tangible.
• Supportive manager who coaches you to grow your skills and career
• Birthday Leave + Volunteer Day Leave + Mentoring Program
• Fluffy Fridays - because great ideas happen when dogs are around. Woof!

What About Us:

MediaWorks' award winning business includes some of the country's best-loved nationwide radio brands such as More FM, Magic, The Sound, The Edge, The Breeze, The Rock, Mai FM, Humm FM, Channel X and George FM. We are New Zealand's largest independent broadcaster, reaching 96% of Kiwis through our extensive portfolio of premium brands across radio, digital and live platforms and our digital streaming app rova. Our outdoor offering includes premium digital and static billboards and key transit media.

Here are a few things you need to know about us:

• At MediaWorks, we recognise that to be the most innovative company, we must also be the most diverse. We are committed to creating an environment where all employees are included, are treated with dignity and respect and are in a position to contribute to our future success.
• Due to the fast paced nature of MediaWorks, our vacancy close dates may be subject to change, so don't muck around and make sure you apply as soon as possible.

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