B2b Technology Content Writer (Uk)

About Us:

Zema Global is a leading provider of innovative technology solutions for businesses in the energy and commodities sector. We empower organizations to manage and analyse their data, enhance their operations, streamline processes, and achieve their goals through cutting-edge technology. We are looking for a talented B2B Technology Content Writer to join our dynamic team and help us communicate our vision and expertise effectively.

Job Overview:

As a B2B Technology Content Writer, you will be responsible for creating engaging, informative, and persuasive content that resonates with our target audience. You will work closely with marketing, product, and sales teams to develop content that showcases our solutions, supports business objectives and demonstrates thought leadership.

Key Responsibilities:

• Content Creation: Write high-quality content for various formats, including news articles, press releases, whitepapers, case studies, ebooks, newsletters, social media and website copy.
• Research: Conduct thorough research on industry trends, emerging technologies, and competitors to inform content strategy and ensure relevance.
• Audience Understanding: Identify and understand the needs and pain points of our target audience to create compelling content that drives engagement.
• SEO Optimization: Implement SEO best practices to enhance content visibility and search rankings, ensuring all content is optimized for relevant keywords.
• Collaboration: Work with cross-functional teams, including marketing, product management, and sales to gather insights and information needed for content development.
• Editing and Proofreading: Review and edit content for clarity, accuracy, and consistency, ensuring all materials meet company standards and brand tone of voice.
• Performance Tracking: Analyze content performance using analytics tools, adjusting strategies as necessary to improve engagement and conversion rates.

Qualifications:

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
• 3+ years of experience in content writing, specifically within the B2B technology sector.
• Strong understanding of technology trends, solutions, and the B2B sales cycle.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Familiarity with SEO principles and best practices.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong research skills and the ability to distill complex information into clear, engaging content.
• Proficiency in content management systems and analytics tools.

What We Offer:

• Competitive salary and benefits package.

• Opportunities for professional development and growth.

• A collaborative and innovative work environment.

• The chance to work with a talented team and contribute to impactful projects.

How to Apply:

Interested candidates should submit their resume, and cover letter by applying online.