B2c Brand Manager

Air Liquide Healthcare Australia are a leading and dedicated supplier of medical gases, homecare and sleep services. We specialise in respiratory diseases and have a strong reputation in sleep diagnostics and CPAP therapy.

This role is responsible for championing our Home Healthcare (HHC) marketing strategy. In this pivotal role, you will define, execute, and measure consumer-facing initiatives that connect Air Liquide Healthcare with patients across Australia.
The primary objective is to translate clinical information into compelling, compliant, and emotionally resonant messaging. You will be responsible for the full patient journey—from digital lead generation and online experience to the physical environment of our clinics nationally.

How will you CONTRIBUTE and GROW?

• Strategy & Insight: Define mid-to-long-term strategies to improve patient referrals and product awareness. Conduct market research and segmentation to understand patient needs and barriers
• Patient Journey: Develop and manage the B2C patient journey map, identifying critical touchpoints to improve adherence and outcomes
• Digital & Lead Gen: Drive growth through targeted digital marketing and manage our online ecosystem (e-store, social media, websites) to boost traffic and sales
• Brand & Clinics: Oversee the standardised design and patient experience of our clinics nationally, ensuring our visual charter is strictly enforced
• Campaign Management: Create resources and campaigns, utilising data to evaluate effectiveness and ensure a high ROI.
• Budgeting: Manage marketing budgets and expenditures for campaigns, printing, and clinic fit-outs.

Are you a MATCH?

• Bachelor’s degree in Marketing, Business Administration, or a related field highly regarded

• Two years of related marketing experience, ideally with exposure to project management

• Proficient in Microsoft/Google Suites, with hands-on experience in Canva, Shopify, and Adobe Creative Cloud

• Strong ability to analyse data/ROI, excellent organisational skills, and the confidence to present to management and staff.

We offer:

• 14 weeks paid parental leave

• Family and social activities

• A professional environment with a focus on wellbeing

• Salary Continuance Insurance

• Local and global opportunities

• Health and wellbeing initiatives

• Retail discount programs with over 350 retailers

• Employee social events

• One paid volunteering day each year

• Long-term career development opportunities nationally and/or internationally across the Air Liquide Group

About Air Liquide

A world leader in gases, technologies and services for Industry and Health, Air Liquide is present in 78 countries with approximately 64,500 employees and serves more than 3.8 million customers and patients. Oxygen, nitrogen and hydrogen are essential small molecules for life, matter and energy. They embody Air Liquide’s scientific territory and have been at the core of the company’s activities since its creation in 1902.

Our Differences make our Performance

At Air Liquide, we are committed to build a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.

We welcome and consider applications from all qualified applicants, regardless of their background. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.