Bi Group Head Of Cross-Sell Mid-Market Channel

At Coface, we make trade happen everyday.

Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.

With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.

Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.

Shape the future of trade with us. Join our Happeners!

Reporting to Group BI Head of cross-sell & broker channel, we are seeking a commercially driven and globally experienced operator to lead the strategic expansion of our Business Information line into our Trade Credit Insurance MID-MARKET ecosystem—including through our broker channel. Operating at the group level, this role will drive cross-sell revenue growth by identifying synergies, embedding Business Information solutions, and enabling brokers to become powerful advocates of our solutions across 50+ markets.

ACCOUNTABILITIES:

Revenue Growth and Strategy

• Define and execute the global cross-sell strategy for TCI mid-market customers.
• Own BI revenue targets for cross-sell initiatives across all regions.
• Partner with regional teams to ensure alignment and successful execution.
• Develop messaging frameworks and campaign assets for global initiatives.
• Monitor pipeline health, ensure CRM discipline, and deliver accurate forecasts.

Market Intelligence & Opportunity Mapping

• Analyze market trends and customer segments to identify growth opportunities.
• Represent BI solutions at global events and collaborate with marketing for impactful campaigns.

Enablement & Execution

• Create sales playbooks, messaging frameworks, and campaign assets tailored for both direct and broker channels.
• Track performance metrics, pipeline velocity, and conversion rates to optimize execution.
• Lead pilots and proof-of-value engagements in priority regions and broker territories.
• Work closely with group bi marketing team

Qualifications & Experience

• Proven experience in global B2B commercial leadership, ideally in data, analytics, or financial services.
• Strong expertise in cross-sell strategy and execution and mid-market environment.
• Deep understanding of credit risk data and its applications in trade and finance.
• Exceptional strategic thinking and executive-level communication skills.
• Ability to lead through complexity and drive change across diverse markets.
• Collaborative, team-first mindset with a passion for growth.

• The opportunity to build your career internationally in a large global company, one of the world leaders in its field.
• Opportunity to acquire knowledge in the field of business information services, trade credit insurance and finance.
• An unique professional and human experience, in the expert environment.