Brand Manager - Fulfil

ABOUT RICHMOND

Richmond is Ireland’s leading, trend-spotting, premium brand builder. Founded in 1992, Richmond’s philosophy is simple; have great brands in our portfolio and hire great people – Where Great Brands Meet Great People. We are not simply a distributor; we are brand builders who love to challenge the norms, disrupt the status quo, and bring new ideas and products to market.

THE ROLE

We are looking for a rising star to manage the number 1 Healthy Bar in Ireland; Fulfil. This person will focus on developing and executing brand and trade marketing plans on the Island of Ireland (ROI & NI). The Brand Manager will play a pivotal role in managing and executing marketing strategies that strengthen Fulfil’s brand presence and drive commercial success across trade channels. The successful candidate will collaborate closely with cross-functional teams to develop and implement impactful marketing initiatives that engage consumers, drive retail sales, and build long-term brand equity in the market. If you are looking for a challenge, to stand out and create a lasting legacy then this role is for you!

KEY RESPONSIBILITIES

• Create and execute a clear brand strategy for Fulfil, working with Ferrero, alongside local agencies to bring to life best-in-class activation which build brand fame and top of mind awareness. Always look to disrupt the norms and outsmart competition.
• Build and implement Fulfil brand & trade marketing plans for the island of Ireland with a focus on increasing distribution, rate-of-sale and top of mind awareness.
• Work closely with Sales, Category and Finance to create tailored promotional plans and trade marketing materials that align with both brand and retail objectives.
• Manage budget efficiently and track effectiveness of brand campaigns and promos.
• Be the gatekeeper and manage existing portfolio and NPDs.
• Build and execute plans to maximise impact of NPD lines and products.
• Be entrepreneurial and constantly look at ways to improve brand and business performance.
• Build strong and credible relationships with brand principals. Deliver best-in-class brand plans, monthly and quarterly brand reviews.
• Be the brand guardian for Fulfil.

KNOWLEDGE, SKILLS AND EXPERIENCE

• 5+ years’ experience in brand marketing and trade marketing ideally within FMCG. Knowledge of the Irish trade preferrable.
• Passionate about consumer trends and building brands.
• Collaborative mindset.
• Creative thinker with strong problem-solving skills.
• Commercially astute with strong analytical skills.
• A resilient self-starter and result driven individual.
• Strong communication and presentation skills, with the ability to influence stakeholders at all levels.

EDUCATION & QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, Communications, or a related field.