Brand Manager Intern - Infant Nutrition

Position overview

Where will you work? Nestlé’s offices in Brussels

When will you start? January 2025

How long will it last? 6 months

We are looking for a Brand Manager Intern to rock - together with the brand managers - our entire range of innovative NAN and Nestlé Baby products we offer parents with baby's from birth till 3 years. Think about powder milk, healthy fruit purees, delicious baby cereals and other products that support the growth of all those cute babies. As a team we make sure that we are competitive with our baby food product portfolio and answer the babies needs. We manage our product portfolio (innovation/renovation), implement our communication and activation plans in order to accelerate the business but above all to put a smile on the face of the Belgian babies!

Your responsibilities:

1. Develop communication campaigns and assets:

• Such as digital assets , social by design campaigns, print ads for magazines, e-newsletters, website landing pages ...
• Brief our external agencies and collaborate with the Nestlé Headquarters
• Follow up on asset creation
• Validate internally
• Analyze results post-campaign and share learnings

2. Support in the new product launches or product renovations:

• Be the owner of the entire internal launch process
• Coordinate artwork updates and/or new designs with external agency
• Follow up of the retroplanning with European Factories
• Make the bridge with the sales team and regulatory team

3. Monitor and update the CRM communication (online & offline)

• Delight parents thanks to a CRM communication that is relevant at every stage of the baby
• Update the assets with the new products
• Follow up of the engagement

4. Develop communication material specifically for health care professionals and pharmacists

• Brief external agencies
• Follow up the implementation with the sales team
• Analyze results

5. Evaluate and analyze actions and competition by using Nielsen database and others

What will make you successful ?

• You have a bachelor or master degree in Marketing

• You speak French and/or Dutch and have a professional level of English

• You are good in planning & organization

• You are hands on & autonomous and above all be customer-oriented

• You have a good to advanced knowledge about the Microsoft Office Suite

• If you have a knowledge of Nielsen, it's a plus