Brand & Marketing Executive

Tailor Your Resume for this Job

About Expert Ireland

Expert Ireland is one of Ireland's leading electrical retail brands, supporting a nationwide network of independently owned stores. With a strong heritage, trusted reputation, and commitment to customer service, Expert works closely with members and suppliers to deliver market-leading products, promotions, and retail experiences across the country.

As we continue to evolve our brand and strengthen our digital and in-store presence, we are seeking an ambitious and creative Brand & Marketing Executive to join our team.

Role Purpose

The Brand & Marketing Executive will support the development and execution of marketing campaigns, brand initiatives, member communications, and digital marketing activities. The successful candidate will play a key role in ensuring brand consistency across all customer touchpoints while helping to drive footfall, sales, and engagement across the Expert network.

This is an excellent opportunity for a marketing professional who is passionate about branding, retail marketing, digital communications, and delivering effective campaigns in a fast-paced environment.

Key Responsibilities

Brand Management

· Support the delivery of the Expert brand strategy across all channels.

· Ensure brand guidelines are consistently applied throughout the retail network.

· Develop and maintain marketing collateral, point-of-sale material, and promotional assets.

· Monitor and protect brand integrity across digital and physical platforms.

Campaign Management

· Plan and execute national and local marketing campaigns.

· Coordinate promotional calendars with suppliers, members, and external agencies.

· Manage campaign timelines and ensure projects are delivered on schedule.

· Evaluate campaign effectiveness and provide post-campaign reporting.

Digital Marketing

· Support content creation for social media platforms, website, email marketing, and digital advertising.

· Assist in managing digital campaigns across Meta, Google, and other relevant platforms.

· Monitor website content and ensure information remains accurate and up to date.

· Track and report on key digital performance metrics.

Member & Supplier Support

· Work closely with Expert member stores to provide marketing support and guidance.

· Liaise with suppliers to coordinate co-funded marketing initiatives and promotional activities.

· Delivery of marketing toolkits and campaign assets to member stores.

Communications

· Develop engaging content for internal and external communications.

· Prepare presentations, reports, newsletters, and marketing updates.

· Maintain strong relationships with members, suppliers, agencies, and media partners.

Events & Promotions

· Support the planning and execution of member conferences, trade events, supplier events, and retail promotions.

· Coordinate marketing materials and event logistics as required.

Analysis & Reporting

· Monitor campaign performance and customer engagement metrics.

· Analyse market trends, competitor activity, and consumer insights.

· Provide recommendations to enhance marketing effectiveness and return on investment.

Skills & Experience

Essential

· Degree or qualification in Marketing, Digital Marketing, Business, Communications, or a related discipline.

· Minimum three years’ experience in a marketing role.

· Strong understanding of digital marketing and social media platforms.

· Excellent written and verbal communication skills.

· Strong organisational and project management abilities.

· High attention to detail and ability to manage multiple projects simultaneously.

· Proficiency in Microsoft Office Suite.

· Full clean driving licence and willingness to travel occasionally within Ireland.

Desirable

· Experience in retail, consumer electronics, or FMCG sectors.

· Experience working with creative agencies and media partners.

· Knowledge of Google Analytics, Meta Business Suite, and email marketing platforms.

· Experience using Canva, Adobe Creative Suite, or similar design tools.

Personal Attributes

· Creative thinker with strong commercial awareness.

· Self-motivated and proactive.

· Strong relationship builder and team player.

· Results-focused with a customer-first mindset.

· Comfortable working in a fast-paced and evolving environment.

· Positive attitude with a willingness to learn and develop.

What We Offer

· Opportunity to work with one of Ireland's most recognised retail brands.

· Collaborative and supportive working environment.

· Exposure to national marketing campaigns and strategic initiatives.

· Career development and progression opportunities.

· Competitive salary and benefits package negotiable

Pay: €40,000.00-€46,000.00 per year

Benefits:

• Company events
• Employee discount
• On-site parking

Work Location: In person