Brand Social Media Manager - Nature's Way

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Introduction:
About us

At PharmaCare, we are dedicated to enriching people's lives through improved health and wellness. As an Australian born and built success story we are proud of our heritage and remain a 100% Australian owned and family operated business. We have built on our success at home and now have sales and marketing operations around the globe, where we sell and market our well-known and trusted brands.

Our success comes from our performance led culture, and we want our people to succeed. We encourage ownership and integrity with an entrepreneurial flair. Based on the Northern Beaches we live the life we promote.

This is more than a job, it’s a chance to be part of something bigger. At PharmaCare, your career can grow alongside brands that are trusted by millions.

Description:
About the role

This role is responsible for shaping and executing compelling, insight-driven strategies that grow brand awareness, deepen community engagement, and contribute to business growth.

You’ll translate brand strategy into powerful social-first storytelling across platforms like Instagram, TikTok, and Facebook—balancing creativity with analytics. Working closely with the brand and digital marketing teams, you’ll ensure every post, story, and comment reflects the brand’s voice and purpose.

This is a hands-on, high-impact role for someone who thrives in a fast-paced environment, is tapped into emerging trends, and knows how to create content that connects authentically and performs commercially.

Key Responsibilities include:
Lead social influencer marketing and creator partnership programs for Nature’s Way
Identify, vet, and manage relationships with influencers, creators, ambassadors, and talent partners to support the Nature’s Way priority product pillars
Work closely with our external media agency to activate content

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Use performance data and platform insights to identify trends, refine strategies, and optimise content based on engagement, reach, sentiment, and growth metrics
Continuously test, iterate, and adapt content approaches while monitoring algorithm changes, leveraging tools like Meta, TikTok Business Suite, and Sprout Social

Culture

People enjoy working at PharmaCare because they can improve people’s lives through health and wellness, feel proud to represent our trusted Australian-owned brands, and grow their careers in a down-to-earth, collaborative team that celebrates wins together.

Extras we know you will love

Generous monthly product allowance to support your health and wellbeing
Paid parental leave, subsidised private health insurance
Salary continuance and TPD insurances fully paid
Employee assistance/wellbeing initiatives
Ongoing training and development programs
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Skills and Experiences:
About you

3+ years’ experience in influencer marketing, social media management, content creator programs, or digital marketing
Strong understanding of platforms including Instagram, Facebook, Tik Tok and You Tube
Proven experience managing influencer campaigns end to end (briefing à contracting à execution à reporting)
Strong analytical skills with experience reporting on Social and Influencer KPIs
Excellent communication skills and stakeholder management experience, particularly in cross functional organisations
Strong project management, organization, and attention to detail
Bonus: experience with social commerce