Business Development Representative

Job Title: Business Development Representative

Location: Ontario Region; Head Office located in Burlington, ON
Reports to: Business Development Lead and Director Sales, Marketing and Customer Service

About Us:
At Aquiform, we are committed to driving innovation and growth in the pool and hot tub industry. As the Largest Distributor of Pools, Hot tubs and Patio Furniture in Canada, our customers have the broadest range of products available in the market. We strive to provide unmatched customer service in all of our interactions from sales to logistics. We’re looking for a dynamic and results-driven Business Development Representative, for Southern
Ontario, to join our team and play a vital role in expanding our market presence, nurturing customer relationships, and driving sustainable revenue growth.

Position Overview:
As a Business Development Representative, you will be responsible for a servicing both existing dealer accounts and identifying new business opportunities, building and nurturing relationships, and leading sales initiatives to achieve company goals. You will play a critical role in driving strategic growth by identifying market trends, understanding client needs, and delivering tailored solutions. This position requires a combination of excellent sales acumen, strong negotiation skills, and a customer-service success mindset.

Key Responsibilities:

• Business Development:
• Identify and pursue new business opportunities in target markets, including both new clients and expanding existing relationships.
• Conduct market research to understand industry trends, customer needs, and competitive landscape.
• Build and maintain a robust sales pipeline using a combination of inbound and outbound strategies with our in-house Marketing team
• Manage dedicated customer accounts, providing exceptional service and support aligning with client expectations
• Maintain and grow key client accounts, working to expand relationships, resolve issues and achieve customer goals with tailored solutions
• Collaborate with marketing and product teams to create compelling proposals and presentations that align with client needs and company goals.
• Leverage networking, events, and partnerships to increase brand awareness and generate leads.
• Sales Strategy & Execution:
• Develop and execute strategic sales plans to achieve revenue targets and business objectives.
• Engage with decision-makers, owners and partners to provide revenue growth opportunities
• Travel required across Ontario for regular dealer visits and connections.
• Manage the entire sales cycle from lead generation to deal closing, ensuring seamless handoffs to the implementation or customer success teams.
• Negotiate terms and close deals, ensuring mutually beneficial agreements.
• Continuously monitor sales metrics and KPIs to track performance and adjust strategies as needed.
• Build long-term relationships with clients through consistent follow-up and exceptional customer service.
• Collaboration & Teamwork:
• Work closely with internal teams, including marketing, customer service and operations, to align sales efforts with company goals and ensure a seamless customer experience.
• Provide feedback and insights to all internal teams based on customer interactions and market demands.
• Reporting & Analysis:
• With the use of an internal CRM, provide regular sales forecasts, reports, and updates to senior leadership.
• Use CRM tools and data analytics to track progress, analyze customer behavior, and identify areas for improvement.

Key Qualifications:

• Experience:
• 3-5 years of experience in business development and sales, with a successful track record of meeting or exceeding sales targets.
• Experience in the leisure or pool industry is ideal, including understanding the unique challenges and opportunities in the market.
• Strong negotiation and closing skills with the ability to build rapport and trust
• Familiarity with CRM tools (e.g., Salesforce, HubSpot) and sales analytics platforms.
• Skills & Attributes:
• Exceptional communication, presentation, and interpersonal skills.
• Strong strategic thinking and problem-solving abilities.
• Ability to thrive in a fast-paced, target-driven environment.
• Entrepreneurial mindset with a proactive, results-oriented approach.
• High level of self-motivation and the ability to work independently as well as part of a team.
• Education:
• A bachelor’s degree in Business Administration, Marketing, Sales, or a related field (preferred). Relevant experience may be considered in lieu of a degree.

What We Offer:

• Competitive salary and performance-based incentives
• Opportunities for career growth and professional development
• Collaborative and innovative work environment
• Shared Group Benefits Plan available
• Paid time off
• Travel Allowance
• Flexible Hours, Remote work options

How to Apply:
If you are a passionate, results-oriented sales professional with a drive to make an impact, we would love to hear from you! Please send your resume and a cover letter to Courtney.Walychuck@aquiform.com

Aquiform is committed to promoting accessible recruitment as outlined in the Accessibility for Ontarians with Disabilities Act. Aquiform will work to accommodate persons with a disability in an appropriate and effective manner throughout all stages of the recruitment process. Accommodations will be provided upon request.

Job Types: Full-time, Permanent

Benefits:

• Dental care
• Extended health care
• Paid time off

Schedule:

• Monday to Friday

Experience:

• Sales: 3 years (required)
• Business development: 3 years (required)

Willingness to travel:

• 75% (required)

Work Location: In person