Campaign Marketer

Wageningen University & Research (WUR) is a globally leading university and research organization in the fields of Healthy Food and Living Environment. Also, for 19 consecutive years, WUR has been voted the best university in the Netherlands by our students, a distinction we take pride in.

WUR’s mission is to “explore the potential of nature to improve the quality of life.”

We achieve this through research, education, and value creation, as well as through programmes and training for professionals from both the private and public sectors (Continuing Education). Through Continuing Education, WUR provides professionals from around the world with the knowledge and skills to understand and drive significant global transitions, ranging from climate change to food security. Our offerings vary from two-year online master's programs to three-day courses.

In the coming years, WUR aims to further strengthen its position in this growing market. To achieve this, we are seeking a driven Campaign Marketer who will create targeted marketing campaigns to promote our education for professionals. The Campaign Marketer will focus primarily on the online master’s programmes.

Your Challenge:

• You are responsible for the cost-effective marketing of Continuing Education through suitable propositions and a campaign-based approach;
• You act as a sparring partner and advisor for the Programme Directors and Programme Managers (your colleagues responsible for the courses) and help them think and act with a target audience focus;
• You own the customer journey of the target audience(s);
• You coordinate all activities in the marketing funnel (S,T,D,C): from creating brand awareness to generating and converting leads;
• You collaborate with content marketers, online marketing specialists, and data analysts to maximize the effectiveness of your campaigns;
• You evaluate and optimize your marketing campaigns based on data and report on the results.

Wageningen University & Research offers excellent terms of employment. A few highlights from our Collective Labour Agreement include:

• working hours that can be discussed and arranged so that they allow for the best possible work-life balance;
• sabbatical leave, study leave, and partially paid parental leave;
• there is a strong focus on vitality and you can make use of the sports facilities available on campus for a small fee;
• a fixed December bonus of 8,3%;
• excellent pension scheme.

In addition to these first-rate employee benefits, you will of course receive a good salary. We offer, depending on your experience, a competitive gross salary of between € 3.868 and €.6.008 for a full-time working week of 36 hours, in accordance with the CLA Wageningen Research scale 11. Additionally, a contract for 32 hours can be discussed. As for your contract, we initially offer a one-year contract that can be extended - if possible within organizational circumstances - on good performance.

Wageningen University & Research encourages internal advancement opportunities and mobility with an internal recruitment policy. There are plenty of options for personal initiative in a learning environment, and we provide excellent training opportunities. We are offering a multi-faceted position in an international environment with a pleasant and open working atmosphere.

You are going to work at the greenest and most innovative campus in The Netherlands and with your work you have a clear and positive impact on society. At WUR we work on the most pressing challenges of our time, like climate change and feeding the world in a sustainable way.

Coming from abroad
Wageningen University & Research is the university and research centre for life sciences. The themes we deal with are relevant to everyone around the world and Wageningen, therefore, has a large international community and a lot to offer to international employees.

Because we expect you to work and live in the Netherlands our team of advisors on Dutch immigration procedures will help you with the visa application procedures for yourself and, if applicable, for your family. If you come with a partner, we offer a Dual Career group program organized by our Welcome Center. This program helps your partner to get familiar with the Dutch culture, labour market and assists your partner to find a job.

Feeling welcome also has everything to do with being well informed. Wageningen University & Research's International Community page contains practical information about what we can do to support international employees coming to Wageningen. Furthermore, our Welcome Center can assist you with any additional advice and information about for example housing, opening a bank account or schooling. Finally, certain categories of international staff may be eligible for a tax exemption on a part of their salary during the first five years in the Netherlands. The mission of Wageningen University & Research is “To explore the potential of nature to improve the quality of life”. Under the banner Wageningen University & Research, Wageningen University and the specialised research institutes of the Wageningen Research Foundation have joined forces in contributing to finding solutions to important questions in the domain of healthy food and living environment.

With its roughly 30 branches, 7,600 employees (6,700 fte) and 13,100 students and over 150,000 participants to WUR’s Life Long Learning, Wageningen University & Research is one of the leading organisations in its domain. The unique Wageningen approach lies in its integrated approach to issues and the collaboration between different disciplines.

Read the 5 reasons why your future colleagues enjoy working at WUR and watch the video below to get an idea of our green campus!

We will recruit for the vacancy ourselves, so no employment agencies please. However, sharing in your network is appreciated.

• You have 5+ years of hands-on experience in a marketing role;
• You speak and write fluent Dutch;
• You have experience in developing propositions, managing marketing campaigns, and leading content marketers or agencies;
• A data-driven approach is second nature to you. You know which data to analyze and why, and you can extract actionable insights to improve your campaigns;
• You have a (foundational) knowledge of advertising platforms such as Google Ads, LinkedIn Ads and affiliate channels;
• You are organizationally sensitive and persuasive. You know how to engage stakeholders and bring them along with your viewpoint;
• You have a hands-on mentality and are independent-minded and assertive.

In our international working environment there is an increasing amount of communication in English. For this position it is about language level C1.

You will work here
You are part of the Continuing Education Marketing Team, a small team that communicates openly and adapts quickly. The team is part of the broader marketing team at WUR, which has expertise in areas such as CRO, SEA/SEO, email, social media, and data. The marketing team falls under Corporate Communication & Marketing (CC&M). For more information about this position, please contact Job van den Wildenberg, Lead CE Marketing, Tel/WhatsApp: 06-28630836 or email: Job.vandenwildenberg@wur.nl.

For more information about the procedure, please contact Edvard Jongschaap, Sr, Corporate Recruiter via edvard.jongschaap@wur.nl or by phone: 0317 - 489 178

Do you want to apply?
You can apply directly using the apply button on the vacancy page on our website which will allow us to process your personal information with your approval.

This vacancy will be listed up to and including Monday 13 January 2025. We would like to schedule the first interviews in the week of Monday 20th of January.

Welcome, safe, and valued
Wageningen University & Research (WUR) highly values diversity and inclusion because we believe that different insights lead to innovative solutions. We create a work environment where everyone feels welcome, safe, and appreciated, regardless of background, identity, or experience. Together, we are building a culture where everyone's unique contribution adds to the success of our organization.