Campaign & Paid Media Specialist

Campaign & Paid Media Specialist (m/w/d)

Location: Vienna

Full Time / Maternity Leave Cover

Responsibilities

• Plan, launch, and optimize paid campaigns across Meta, TikTok, YouTube, Pinterest & more

• Own the paid media strategy and execution for two global fashion brands across diverse international markets - with varying scope and market coverage per brand

• Lead end-to-end campaign execution - from briefing visuals to targeting setup and performance tracking

• Maintain a full overview of all live campaigns in the region - ensuring visibility, alignment, and timely execution

• Work closely with subregion marketing teams, HQ, and our visual content specialist to deliver on-brand and high-performing campaign assets

• Manage and optimize a regional ad budget with a strong focus on performance, efficiency, and ROI

• Track and analyze KPIs such as reach, impressions, CTR, CPC, store traffic uplift, and ROAS - and continuously optimize campaigns to drive awareness, engagement, and in-store turnover

• Continuously test new ad formats, placements, audiences, and targeting strategies to push paid media performance and innovation

Qualifications

• 3+ years’ experience in Paid Media / Campaign Management, ideally in fashion, retail, or e-commerce

• Analytical mindset with a clear focus on traffic, conversion, and media efficiency

• Strong hands-on skills with Meta Ads Manager and similar paid platforms

• Excellent communication and stakeholder management skills

• Highly organized and proactive, with a “get-things-done” mentality

• Fluent in English; German is a plus

• Based in or willing to relocate to Vienna

What We Offer

• A dynamic and responsible role with significant autonomy

• A collaborative and innovative work environment where new ideas are welcomed and implemented swiftly

• Freshly prepared meals, coffee, refreshments, and organic fruit available onsite

• Employee discounts across all BESTSELLER brands

• Long-term career prospects in a financially stable and expanding company

• A prestigious office in a beautiful villa in Vienna’s 19th district, surrounded by a park