Category Insights Lead Food And Beverages

Our Story

At Vitaco, we're dedicated to empowering healthier lives through world-class brands like Healtheries, Nutra-Life, Musashi, and Athena. As a leading Australasian manufacturer and distributor of health food, sports nutrition, and supplement products, we’ve been helping people live healthier lives for over 100 years. With over 550 team members across New Zealand and Australia, Vitaco operates three in-house manufacturing sites and partners with co-manufacturers to deliver high-quality products to over 30 countries worldwide.

Whether in a supermarket, pharmacy, health food & specialty store, or online platform, you are likely to find a high quality Vitaco product everywhere you love to shop.

Your Opportunity

This is an exciting new role within our growing Category team, created to support our expanding business and commitment to category excellence. As Vitaco continues to grow, we are investing in new roles to enhance our capabilities and drive success. This is a fantastic opportunity to join a dynamic and evolving team, where your expertise will make a real impact.

We are seeking a passionate, results-driven, and experienced Category Insights Lead to drive category management and shopper insights for Vitaco’s Food & Beverage portfolio, working under the guidance of the Category & Insights Manager NZ.

In this role, you will play a key part in building a competitive advantage, delivering insight-driven, innovative, and effective category development initiatives that align with our brands and retailer priorities. As Category Insights Lead – Food & Beverages, you will analyze scan/shopper data and shopper research to uncover valuable customer, brand, and shopper insights. These insights will shape the development of integrated category plans, strengthening our market position and driving growth.

To be successful in this role, the candidate should have:

• Strong analytical skills, commercial acumen and curiosity
• Proficient in MS Office, particularly Excel
• Experience effectively using market & shopper data and translating this into insights
• Proven experience in category, range, space and pricing analysis, Circana or Nielsen reporting and analysis (including scan/panel data)
• Strong planning and organisation skills
• Category management, trade marketing, brand management or sales analyst experience or experience within a data service provider or market research agency
• Demonstrable experience interacting with customers and retail partners, likely within a grocery or convenience environment
• Degree qualified in Business, Marketing or related field is preferred

Having the ability to collaborate positively within the Vitaco team and with other department members, and to work well within various cross functional teams will be critical to your success.

This role requires excellent communication and interpersonal skills. We are looking for candidates who have high levels of drive & motivation and have a strong level of commercial and organisational awareness. You will also have solid baseline knowledge around the fast-moving food & beverages industry and drivers that impact upon shopper behaviour in this space that can help guide category strategy to improved commercial performance.

Vitaco believes diversity in our business is an asset that impacts the way we think and the way we work together. We are committed to an inclusive workplace that respects all cultures, different ways of thinking and supports our people to perform at their best and develop to their full potential.

Why Join Vitaco?

At Vitaco, we are committed to creating a supportive, purpose-driven workplace where you feel valued and empowered to thrive. Here’s what you can expect when you join our team:

• Competitive salary & flexible working – Enjoy a hybrid work model with 3 days in the office, 2 days from home.
• Health & wellness perks – Discounts on our amazing health and wellness products and access to discounted health insurance.
• Wellbeing support – Benefit from naturopathic and nutrition advice from our in-house experts, plus an Employee Assistance Programme (EAP).
• Onsite perks – Enjoy our subsidized onsite café and wellness initiatives to keep you feeling your best.
• Learning & development – Access opportunities for career growth and development within our business and brands.
• A great team culture – Join a fun, supportive team environment that champions collaboration and innovation.
• Work-life balance – Celebrate your birthday with a day off!

At Vitaco, we don’t just offer a job—we offer a rewarding career with a strong focus on wellbeing, growth, and work-life balance.

To learn more about this career opportunity or to apply online, please click Apply Online and you will be taken to our careers page.

Interviews will commence prior to closing date.

Interested in other opportunities? Follow us on LinkedIn and to keep up to date with other Vitaco career opportunities, set up a profile and job alert so we can notify you of any jobs which may interest you. To set-up a profile please visit our careers page https://vitaco.careercentre.net.nz and click Register to submit your details.

Agencies please note: this recruitment assignment is being managed directly by Vitaco’s recruitment team. We will reach out to our preferred agency partners should we require additional talent options. Your respect for this process is appreciated.