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Category Management Analysis
Posted on May 15, 2025
- Veghel, Netherlands
- 0 - 0 USD (yearly)
- Full Time

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Job Description:
Are you ready to take your career to the next level? At Mars, we are seeking a passionate and analytical Category Development Analyst to join our dynamic Category & Customer Marketing team for the Benelux market. In this pivotal role, you will serve as the market copilot, providing invaluable insights and driving growth strategies that shape the future of our categories.
What You’ll Do:
As a Category Development Analyst, you will be at the forefront of macro, market, category, and competitive intelligence. Your mission is to stay closely connected with senior stakeholders in the Management Team, delivering superior market insights that champion growth choices. You will go beyond traditional panel data maintenance, co-creating innovative growth strategies and providing clear direction for the future.
What will be your key responsibilities?
- Provide analytical expertise in local market drivers and key performance metrics
- Responsible for added value in depth Business analysis including period performance reports, Nielsen monthly summaries, root cause deep dives in performance issues/ opportunities and present insights in S&OP and Management Team meetings.
- Key responsibility is also to then foster and facilitate the business conversation on the insights and the actions that these should drive.
- Manages local data and especially the strategic relationships with Nielsen/ GFK/ IRI as well as related budget.
- Responsible for local database updates/refreshes, ensuring updates for Mars and competitive new items.
- Deliver foresights and provide category data / trends and shopper insights (via e.g. conducting research) to support category vision and to steer on future category growth and Market Share development.
What are we looking for?
- Master Degree in Business management / Marketing or related field
- Strong communication skills in Dutch & English
- Demonstrated ability to assess complex data streams and translate them into meaningful and actionable strategic recommendations
- Preferred Experience: 3+ years’ in business management, consumer/ shopper insights and market research
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Ready to Join Us?
If you are passionate about market insights and eager to contribute to the growth of our categories, we invite you to apply! Become part of a team that values your ideas and empowers you to make a difference.
Apply now and help us shape the future at Mars!
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
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