Category Sales Manager

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Introduction:
Our mission is to make fresh fruits and vegetables a more loved and essential part of everyone's life.

Perfection Fresh is one of Australia’s largest privately owned fresh produce companies that’s been on an exciting journey of innovation and growth since 1978.
We’re an Australian-based business that grows, packs, and markets fresh produce both domestically and internationally. You’ll recognize our produce – Qukes®, Broccolini®, Calypso® mangoes, and more.

Our history 45-year history is one of continuous progress. We’re the market leader in our field and we’ve been listed on the Australian Financial Review’s top 100 private companies in Australia.
We employ more than 2,000 people across a portfolio of farming sites, high-tech production facilities, research, corporate offices, and national logistics operations.

Learn more about us and discover other exciting opportunities at www.perfection.com.au.

Description:
About the Role

We are seeking a commercially focused Category Sales Manager to drive the execution of sales strategy within our Convenience category. This role is responsible for delivering sales performance, managing customer relationships, and ensuring alignment between demand planning and supply to achieve volume, revenue, and net gross profit targets.

Working closely with Convenience, Sales, Supply, and Marketing teams, you will play a critical role in optimising category performance and delivering sustainable growth.

Key Responsibilities

• Deliver category sales plans, ensuring achievement of volume, revenue, and net gross profit targets
• Develop, maintain, and refine accurate sales forecasts and volume projections in alignment with supply planning
• Monitor and analyse sales and profitability performance, identifying opportunities to improve outcomes
• Drive sales growth through effective product mix, pricing strategies, and identification of new product opportunities
• Partner with Category and Marketing teams to execute promotional plans and evaluate campaign effectiveness
• Build and manage strong customer relationships, developing tailored customer plans to meet current and future needs
• Manage pricing to maximise returns, including advising on retail price points and optimising net gross profit
• Maintain effective communication with growers and suppliers regarding volumes, quality, and pricing outcomes
• Collaborate cross-functionally, ensuring clear and timely communication of sales performance, risks, and opportunities

Skills and Experiences:
About You

• Tertiary qualifications in Agriculture, Horticulture, Business, or a related field
• 3–5 years’ experience in sales and/or supply within fresh produce, agriculture, FMCG, or a related industry
• Experience managing Foodservice, QSR and Home meal kits accounts and new business development would be advantageous.
• Strong commercial acumen with experience in forecasting, pricing, and margin optimisation
• Well-developed analytical skills with the ability to interpret data and drive insights
• Proven ability to build and manage strong relationships with customers, suppliers, and internal stakeholders
• Excellent communication, negotiation, and influencing skills
• Ability to thrive in a fast-paced, dynamic, and seasonal environment