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Commercial Sales Analyst

Posted on March 11, 2025

  • Full Time

Commercial Sales Analyst

About us

An inclusive, innovative global FMCG business supported by 25,000 employees.

We’ve made a bold decision to transform our business and shape the future with a range of innovative products. Our goal is to improve the lives of a billion smokers globally. No matter where you join us, you'll have the freedom to think creatively and deliver smarter, more impactful solutions, along with the space to take your career in exciting new directions with flexible and hybrid working. We focus on developing every individual.

This is an exciting opportunity for a Commercial Sales Analyst to make a true impact and provide analytical support and drive sales and operations planning for Imperial Brands New Zealand (IBNZ).

Optimize sales operations and trade commercials in a highly regulated environment.
Work in a close knit team with a Senior Sales Analyst, and be responsible for overseeing the execution of cycle activities and customer engagement plans, as well as reporting on market plans and field force KPIs within the local market.

An expert in advanced analytics, utilise excel other tools to optimise reporting, identify trends, and enhance data-driven strategies.

Permanent full time role, based in Petone, Wellington New Zealand, reports to the Trade Marketing and Operations Manager within a close knit team. To succeed you will have… energy, drive, and commercial acumen!

What’s in it for you?

  • Work with an evolving business, with enormous opportunity to develop and grow.
  • Competitive salary, bonus scheme, and wellness programs, EAP services.
  • Career opportunities, locally or internationally, leader who is a coach and mentor.
  • Flexible / hybrid working, and ongoing training & development.
  • Inclusive workplace that values diversity and work-life balance.
  • Recognised by AFR BOSS as a Top 10 employer in Manufacturing and Consumer Goods in Australia and NZ.

The role

  • Data-Driven Insight: Extensive experience turning complex data into actionable insights, assist with strategic decision-making and business growth.
  • Relationship Building & Stakeholder Management: Skilled in fostering strong commercial relationships with both internal teams and external stakeholders, ensuring smooth collaboration and successful outcomes for campaigns and projects.
  • Process Improvement & Efficiency: Proven track record of streamlining processes, improving efficiency, and reducing resolution times for database issues, ultimately boosting team productivity and driving business results.
  • Campaign Optimisation & Sales Growth: Successfully contribute towards campaign initiatives, utilising data insights to significantly increase sales and retention for our brands.
  • Cross-Functional Team Leadership: Experienced in training and mentoring colleagues, facilitating team meetings, and driving collaboration across departments to ensure optimal performance and alignment with data driven business goals.

Key accountabilities

  • 3-5 years’ experience in a commercial / sales analyst or similar role, preferably within FMCG or sales management and/or a relevant tertiary qualification.
  • Advanced skills in data analysis tools (e.g., Excel, SalesForce, SAP).
  • Commercially minded with the ability to leverage customer insights and make strategic connections to maximise performance.
  • Strong influencing, negotiation, and presentation skills, analyse data & translate insights.
  • Proactive, resilient, and relationship-focused, consistently developing skills and building trust with field sales to become a trusted advisor.

Skills & experience

Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

About the team

We are a close bunch who support one another. We value each other as individuals for their relative strengths while always coming together as a whole team. We tear through our BAU, take on new strategic goals with our colleagues in Australia, and we don't shy away from innovative change. We strive to create a NZ business that is efficient, connected, cohesive, aligned and meets our goals.

We work hard together to achieve high-quality results, but you best believe we also know how to have some fun. We're not looking for someone who just has the sales skills necessary to do the job but a colleague who wants to be a part of our unique team. Our NZ Senior Leadership team have a lot to offer as do our amazing employees and the ever-evolving tobacco industry. Our employees can confirm this as our latest engagement score was 91%! If this sounds like something you'd like to be a part of then we invite you to apply now. We can't wait to meet you!

What we offer

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at recruitment@impbrands.com to let us know if we can provide support in helping you complete an application and/or attend an interview.

Next steps

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference. As a matter of policy, Imperial Brands or its subsidiaries never requests or requires payment as part of any recruitment process. Must have legal rights to work in New Zealand.

Everyone Belongs


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