Community Relations Manager

Description:

Simply put, the purpose of The Village Langley, and all those who work here, is to enable the well-being of those we serve.

The Village aspires to be much more than a community that supports and cares for people living with a dementia diagnosis. We strive to be a place where, through the dedicated service of our team members, each Resident has an enriched living experience and lives their own best life, each-and-every day.

The role of a Village team member is to facilitate an enriched living experience for each Villager by fostering and nurturing relationships; enabling Villagers to control and manage their day; enabling feelings of safety, security & connectedness to people and things that matter to each person; establishing trusting relationships with families; enabling learning of new things, and; making meaningful contributions within The Village and surrounding communities. Our success is largely determined by the amount of joy, love and laughter experienced by each of those we serve – Villagers, staff, volunteers and local community.

ACCOUNTABILITY OBJECTIVE

In conjunction with the Executive Director and Corporate Sales and Marketing Director, develops and implements marketing and community relations programs to achieve occupancy targets for the home in accordance with the vision, values and standards of Verve Senior Living.

BACKGROUND/QUALIFICATIONS

Has completed a minimum of grade 12. Preference given to individuals who have completed post-secondary education in business administration, with a major in sales, marketing, communication or public relations, or a background in an industry related to the position. Written and verbal fluency in English is required. Must have proficient computer skills (i.e. Word and Excel). Has demonstrated excellent leadership skills (i.e. Diversicare/ Verve Senior Living Competencies) and the ability to work well independently. Must have a valid driver’s license and be willing to drive own vehicle for work. Must be available for a flexible work schedule, which may include weekends and/or evenings. Preference given to individuals with 2 years of experience working with seniors in a similar setting. A resident-oriented individual, whose visions and values align with those of Diversicare/Verve.

KEY RESPONSIBILITIES

Participates in the Verve Quality Improvement (VQI) program.

Develops and implements an annual and quarterly marketing plan, and updates and reviews regularly (minimum quarterly). Develops both new and existing potential resident contacts through the sales follow-up program.

Coordinates and maintains marketing collateral and advertising to ensure that it is relevant and up to date. Coordinates both internal and external public relation awareness activities (speaking engagements, community events, etc.)

Ensures model suites are clean, and ready for tours each day. Conducts tours for potential residents, families, community groups, etc.

Ensures occupancy targets are met monthly by using the Verve sales process.

Prepares monthly marketing and sales reports for submission to General Manager, as per policy. Conducts a competitive analysis annually.

Prepares weekly traffic and occupancy reports.

Maintains daily census and communication with other departments regarding resident movement.

Schedules pre-move-in assessments to determine the potential residents’ suitability with the Health and Wellness Manager (or designate).

Maintains the sales and marketing database (Sherpa).

Ensures that the Residency Agreement is properly completed with all signatures in place, including services required. Ensures that the Resident Information Package are current and explained to the resident and family. Ensure Resident Information Packages are signed (as required) and a copy given to the resident or substitute decision maker.

Collaborates with other departments and resident ambassadors as per New Resident Welcome policy and procedure.

Ensures that the Resident Ambassador Program is running effectively as per the guidelines of the program.

Participates and contributes during the operations meeting. Attends regional sales and marketing meetings.

Recruits, interviews and selects new employees. Serves as a leader and helps develop employees to ensure an adequate level of service and job standard are achieved. Conducts annual performance appraisals and addresses performance issues. Oversees and prepares staff scheduling to include shift changes, vacation and leaves of absence.

Provides input into the preparation of capital and operational budgets. Manages the department finance, including inventory (collateral, promo items, move-in gifts, etc). Provides input for variance reports on financial statements.

Promotes initiatives that generate revenue.

Provides all relevant financial move-in documentation to the Office Manager (damage deposit, pre-authorized payment, etc.)

Complies with the Occupational Health and Safety Act, Workplace Safety and Insurance Act, and Workplace Hazardous Material Information Systems. This includes recognizing health and safety hazards, reporting incidents, fulfilling responsibilities under the applicable provincial legislation, as well as participating in in-services and fire drills.

Complies with all relevant corporate policies and procedures. Makes recommendations regarding development/modification to policies and procedures.

Completes all required mandatory training/education.

Performs other related tasks as delegated by the General Manager.

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