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Consumer Sales Manager

Posted on June 24, 2025

  • Dublin, Ireland
  • 0 - 0 USD (yearly)
  • Full Time

Consumer Sales Manager

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Join us, be part of more.


We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We're energisers. One team of 21,000 colleagues that's energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it.


About your team:


We’re the pride of Ireland. Bord Gáis Energy have been powering the nation’s homes and businesses for almost 40 years. But now, we’re so much more than just gas and electric. Through our unique combination of household heroes and energy assets, we’re at the heart of the energy transition in Ireland, strengthening the country’s energy security and helping customers get ready for a net zero future.

About your role:

The Consumer Sales Manager will be responsible for the delivery of sales across all channels ensuring the appropriate channel mix in line with acquisition and retention budget and profitability across both the energy and services and solutions portfolio.

You will be responsible for ensuring the delivery of budgeted margin, operating costs, and customer targets within each of the channels. You will be responsible for the ongoing analysis of performance of the sales teams, identifying market, competitor, and customer trends, insights, and activities which can improve performance.

You will ensure that there is strong communication with our vendors and partners, both Direct and Indirect (Brokers, Field Sales providers, Contact Centres, Price comparison websites, Local Heroes), to deliver excellent customer experience to customers. This is a key role within the retail team and will require close work with the products and propositions teams to ensure all sales channels are performing to optimum levels.

Key Accountabilities:

  • Define and execute the sales strategy for energy and services portfolio
  • Responsible for sales channel activities; critical responsibility for sales forecast management
  • Work closely with Sales Operations and Vendor management team to ensure correct product and channel mix for inbound and outbound channels across all products
  • Define a clear roadmap for development of sales channels, encompassing new routes to market
  • Work closely with the Insights Team to define a clear lead generation and management strategy to ensure an integrated approach to business development
  • Work excellently with the wider teams (marketing, operations, CVM finance) to ensure all strategies are understood and supported and the levels of resource and support required are aligned with each function lead
  • Responsible for delivery of, reporting and tracking of all sales pipelines
  • Monitor, report and regularly review vendor performance based on KPIs, identifying & actioning improvement initiatives
  • Define clear training requirements to continually improve our ability to compete & win
  • Provide requisite information to consumer segment to ensure that pricing and product propositions are based on a clear understanding of market dynamics
  • Identify innovation to maximise digital channels and products
  • Market & Competitor Intelligence – Accountable for tracking, evaluating and pre-empting market changes to ensure the Bord Gáis Energy portfolio remains competitive, and positioned to deliver on our commercial KPI’s.
  • Evaluate and identify best delivery channels for new products including Smart and Sustainability strategies, establishing partnerships where required and ensuring best value is achieved for both customers and Bord Gáis Energy.
  • Tangibly Delivering Our Corporate Purpose – Contributes to progressing towards our 2030 goals as a business, and delivering on a 'greener, fairer future', specifically by growing penetration of Smart plans and consumer solution holdings.

Here's what we’re looking for:

  • Strong analytical and critical thinking skills to successfully balance customer and commercial outcomes adapting plans at the right time to optimise resources and OPEX
  • Work closely with the Propositions teams to deliver opportunities effectively to elevate the BGE Brand and customer solution portfolio
  • Leadership Role – Can assess complex situations and adapt leadership style to influence key stakeholders
  • Proven track record of negotiation and ability to influence teams
  • An agile thinker, who is responsive and has a high level of energy is required
  • Structured approach, with the ability to clearly document, summarise and articulate back to the business – with pace.
  • Strong on collaboration and coordination, which will be critical to success delivery in this role.
  • Strong analytical and problem-solving capabilities to balance the challenge of delivering volume versus gross margin.
  • 5+ years senior sales management experience working in an omni channel environment
  • Exceptional commercial acumen, analytical skills & experience required.
  • Proven ability to develop channel strategies to ensure optimum mix based on commercial requirements
  • Educated to Degree level, ideally with a business / commercial focus.

Why should you apply?

We’re not a perfect place – but we’re a people place. Our priority is supporting all of the different realities our people face. Life is about so much more than work. We get it. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, making sure that you and your family are supported not only financially, but physically and emotionally too. Visit the link below to discover why we’re a great place to work and what being part of more means for you.

https://www.morethanacareer.energy/bordgais


If you're full of energy, fired up about sustainability, and ready to craft not only a better tomorrow, but a better you, then come and find your purpose in a team where your voice matters, your growth is non-negotiable, and your ambitions are our priority.


Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.


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