Content Coordinator

At Nissan, we're not just building cars, we're revolutionizing mobility. We believe that every individual possesses a unique set of skills and passions that can be harnessed to drive innovation and shape the future of the automotive industry. Our global impact is fueled by dedicated minds, crafting and delivering innovation since 1933. For over 90 years, our core belief in doing what others don't has driven innovation and excitement for our customers, shaping Nissan into the business it is today. We are not just a company - we're a movement, pushing boundaries and embracing the spirit of "Defy Ordinary".

As a Content Coordinator within the newly created RBU (Belgium, The Netherlands, Norway, Denmark, Sweden), you will play a pivotal role in managing and aligning content strategies for national and retail campaigns across a specific region. Reporting to the Content Section Manager, you will bridge the gap between central directives and local market requirements, ensuring a cohesive and impactful campaign execution. This role demands a 360° marketing approach, leveraging data-driven insights, collaboration with cross-functional teams, and fostering a spirit of teamwork within the content team.

How you can contribute and have an impact?

Campaign Management & Localization:

• Develop and implement 360° marketing campaigns (national and retail) in alignment with central strategies and guidelines.

• Brief external agencies to create assets that meet central input while addressing the unique needs of local markets.

• Localize assets to resonate with regional audiences, ensuring alignment with cultural and market-specific nuances.

• Monitor the implementation of campaigns from an assets perspective to ensure consistency and quality and budget overall follow up for all production of content and agencies Creative Development:

• Collaborate with the central creative team to adapt or develop region-specific creative ideas and content.

• Drive the development of innovative content solutions to address specific market challenges and opportunities.

• Accompany and coach the creative agency within the new set-up and way of working, ensuring that the brand's "Defy Ordinary" philosophy is applied at all stages of the creative process.

• Champion new formats, technologies, and storytelling techniques tailored to regional audiences.

• Ensure aligned co-agency briefing and content development (national, retail, CRM, SoMe).

Data-Driven Localization:

• Use data insights and market analytics to define local specifications for campaigns and content.

• Work closely with local sales teams and business analysts to tailor content strategies for optimal impact.

• Ensure that local market needs are protected while seeking synergies across multiple markets.

Social Media Content Management:

• Develop and maintain a regional social media content calendar, ensuring alignment with global strategies and local relevance.

• Oversee the localization and development of SoMe content, ensuring high engagement and brand consistency.

Performance Monitoring & Optimization:

• Track the performance of campaigns and content, using data to refine and optimize strategies.

• Ensure that all content aligns with brand guidelines and delivers measurable business results.

What we look for:

• Strong understanding of 360° marketing strategies, particularly in the automotive industry.
• In-depth knowledge of Nordic country-specific digital marketing channels, platforms, tools and best practices.
• Exceptional briefing and communication skills, with the ability to convey central input to agencies effectively.
• Analytical mindset with the ability to interpret data and translate insights into actionable content strategies.
• Creativity and adaptability to develop bespoke content for diverse market needs.
• Collaborative approach with the ability to balance central directives and local requirements.
• Proficiency in social media management and content calendar planning.
• Bachelor's or Master's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in content management, campaign development, or marketing roles, preferably in the automotive sector.
• Experience managing external agencies and briefing on campaign development.
• Proven track record of creating and localizing multi-market campaigns.
• Strong project management skills with the ability to manage multiple stakeholders and deadlines.
• Fluency in English and a Nordic language (Norwegian, Swedish or Danish) is a must.

This is an exciting opportunity to lead and shape the content strategy for a dynamic region in a global automotive brand. You will work at the intersection of creativity and data, collaborating with talented professionals across markets while making a tangible impact on localized marketing success.

Note: This job description serves as a general overview of the responsibilities and requirements for the position of Content Coordinator. Duties may evolve and change over time, and additional tasks may be assigned as deemed necessary by the company.

Nissan believes the power comes from the inside, the diversity and well-being of its employees is key to success. People are our most valuable assets, and diversity and inclusion are the key to maximizing the power of each individual member of our team. Nissan is committed to be a truly diverse, equitable, and inclusive company that empowers everyone to bring their best, most authentic selves to work. Respecting each person, their opinions and value is when we can drive innovations that make a difference.

Our future vision and ambition is "Together We Empower Mobility and Beyond" for a cleaner, safer and more inclusive world.

Amsterdam Netherlands