Content Manager

Tailor Your Resume for this Job

Forget your resume. Send me a Reel idea.

We are hiring a content manager.

Hungry. Hasn't blown up yet. Skip the degree.

You will help us build the biggest voice for clinic owners. Working directly with our founder Rick Lau across his personal brand and the businesses he owns.

We want someone obsessed with content marketing and social media. Not someone with a marketing degree and 5 years at a traditional agency.

>>> ABOUT US

We run two companies built to help clinic owners win.

CallHero is the only AI phone system built for clinics. We help thousands of physical therapists, chiropractors, dentists, and medical clinic owners answer more calls, book more new patients, and grow with less work.

Clinic Accelerator is the coaching company that helps clinic owners start, scale, and sell their practices. From opening a first clinic. To scaling multiple locations. To selling for maximum value. We serve over 1,000 clinic owners and have helped sell more than 170 clinics totaling $150M+ in exits.

Rick Lau is the founder of both companies and works directly with the Content Manager every day. He scaled 127 clinics with 1,400 staff before exiting. Trained over 1,500 front desk teams. Lectures at the Schulich School of Business. He's running marketing himself for the next 12 months. The Content Manager is his right hand.

https://www.instagram.com/thericklau/

>>> THE MISSION

Last month: 800,000 impressions across our social media channels.
Goal: 10 million a month.

You will help build the voice clinic owners trust most when they want to start, scale, or sell their practice.

>>> THE ROLE

Grow Followers

• Build a daily content cadence across IG, FB, TikTok, YouTube, and LinkedIn
• Research hooks and write captions that get followed, saved, and shared
• Edit Reels and Shorts that compound our audience week over week
• Post natively across all channels (you post, Our team is the talent)

Drive Impressions

• Hit our growth target: 800,000 → 10 million impressions per month
• Own the content calendar and posting cadence across every platform
• Repurpose every podcast episode into short-form clips and carousels
• Run weekly analytics. Double down on what wins.

Convert to Qualified Sales Pipeline

• Drive demo bookings for CallHero and Clinic Accelerator
• Build CTAs into every content piece that route to landing pages
• Capture Rick's frameworks and turn them into lead-generating assets

>>> WHO WE WANT

• Healthcare experience preferred (front desk, clinician, clinic owner)
• Creative and strong with copywriting
• Fluent with the latest AI tools
• You scroll IG and TikTok like it's your job
• Young. Coachable. Hungry.

You don't need a marketing degree. You don't need 5 years of agency experience. You need taste, hunger, and the willingness to be coached daily.

>>> TOOLS YOU MUST KNOW

Claude, ChatGPT, Canva, Nanobanana, CapCut, Riverside, HubSpot, WordPress, Unbounce.

If you can't list one specific thing you've shipped using each of these in the last 90 days, this isn't your role.

>>> OUR REMOTE TEAM & CULTURE

We are a small team that embraces the entrepreneurial vibe of being agile, with open communication and teamwork. We've created a remote work environment where our team can learn, challenge the status quo, let their creative juices flow, and have their voice heard. We move fast, we learn from our mistakes, and we hang out every 180 days at our business retreats.

The best part of the job is you will be working remotely so you can live the life the way you want to. Although we're remote, we're a close knit team. We love the culture and we work hard to live our values and protect them as we scale.

>>> THE PERKS

• Growth Opportunities. Join a growing company where you’ll be part of a high performing team with lots of potential. You will learn more in your first 3 months than you probably ever have before
• Remote Work. 100% distributed workplace
• Health Spending Account. Dental, medical, and massages
• Annual Bucketlist Benefit. An additional paid day off and $$ to spend to help check items off your own bucket list!
• Performance Bonus. Tied to follower growth, monthly impressions, and qualified sales pipeline
• Clear Promotion Path. Content Manager → Head of Content in 18–24 months as our content function grows and we build a team underneath you.

>>> HOW TO APPLY

In your application, write one original Instagram post for Rick's personal account @thericklau, as if it's about to go live. Include:

1. The Real Idea What is the post actually about? One sentence describing the angle, the insight, or the contrarian take. The "why this matters" before you write a single word of copy.

2. Headline Hook The first line that stops the scroll. One sentence. Bold pattern interrupt. Treat it like the hook IS the post — because in feed, it is.

3. Caption Match Rick's voice. Include a CTA at the end. Write it the way it would actually post .

4. Why It Works Two sentences. What makes this post stop the scroll? What makes a clinic owner save it, share it, or DM Rick after reading it?

That's the application.

Applications without all four sections will be filtered out.

Job Type: Full-time

Pay: $70,000.00-$100,000.00 per year

Application question(s):

• In one paragraph, give us one original Instagram post idea for @thericklau. Include the headline, the caption, and one sentence on why it works.

Work Location: Remote