Content Marketing Associate

As an Investment Product and Content Marketing professional, you will work closely with Business, subject matter experts (SMEs) and various teams within Marketing to develop content for digital and social platforms, contributing to business and marketing objectives. Content development includes but not limited to markets, thought leadership, investment strategies, and product solutions. You will support country Marketing head/team to provide coverage for all facets of marketing journey and the operational/administrative support required to ensure successful implementation of marketing initiatives for Asia.

Job Responsibilities:

• Develop content for APAC markets in consideration of market/industry trends, challenges and opportunities to strengthen our brand, promote our Insights and capabilities to acquire new clients, grow and retain existing customers and enhance client experience and improve engagement
• Support the promotion of product diversification of our all-rounded capabilities to meet evolving needs of each APAC markets
• Partner with Analytics team to compile meaningful data for analysis and reporting to facilitate content strategic planning
• Conduct market and industry research through peers data review and stay informed of peers’ activities and competitor positioning and market trends
• Support the team in defining the positioning of JPMAM flagship funds and execution of Product & Content strategy. Stay ahead of the curve, striving for the best-in-class product content in the industry. Pilot new ideas to create positive impact for innovative marketing.
• Support of marketing strategy delivery: Event management including invitation and RSVP management, Co-ordination and posting of social media update, Co-ordination on Media and Sponsorship activities and Distribution List and Campaign management
• Communicate effectively and proactively with internal stakeholders to ensure campaign briefs and objectives are clear and data-driven

Required qualifications, capabilities and skills:

• Post Graduate in finance, economics or equivalent with demonstrated experience and success as a writer in the industry
• At least 5 years of experience in investment/financial writing, with solid understanding of financial, economic and investment concepts, asset management industry, products and customer behavior
• Superior writing and editorial skills in English
• Digital and social savvy; solid experience in data-driven approach to content engagement
• Demonstrates ability to turn complex financial subject matters into compelling stories that effectively promotes the firm’s capabilities, engages the target audience, and steers the desired actions. Demonstrated ability to synthesize various viewpoints and translate those views into thoughtful marketing and educational pieces
• Passionate about creating client engaging content and keen on evaluating content impact for continuous improvement.

• Displays a reporter-like tenacity to work with senior-level subject matter experts to generate high-quality content under tight deadlines, within hours or next day (for example, when developing content on market response)

Preferred qualifications, capabilities and skills:

• Excellent communicator (written and verbal) with leadership and interpersonal skills to coordinate efforts across teams across markets
• Excellent time management and project management skills and the ability to coordinate editorial projects with multiple teams. Highly flexible; comfortable working with ambiguity; ability to multi-task, and to enjoy working in a demanding, fast paced environment; ability to adapt quickly and manage multiple, competing priorities and projects with quality output at one time
• Process-driven, attentive to details with proven experience of managing content production processes
• High level of independence and positive energy; responsible and accountable; respect for diversity of opinions and styles; flexible in approach. Thrives working both independently and as a team member

J.P. Morgan Asset & Wealth Management delivers industry-leading investment management and private banking solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.