Digital Account Manager

Why BoomerangFX?

BoomerangFX is more than just a SaaS tech company – we are North America’s fastest-growing cloud-based enterprise software and digital marketing company serving the private-pay aesthetic medical industry across segments such as dermatology, med spa, plastic surgery, women’s health, cosmetic vision, dental, and hair restoration.

Our company is well-funded by international private equity, tapping into a rare, recession-resilient market opportunity backed by an impressive leadership team of executives from Silicon Valley, digital marketing, fintech, and Fortune 100 technology firms. Trusted by a growing community of healthcare professionals across North America, our commercialized product offers the only cloud-based SaaS solution for private healthcare practices that integrates practice management tools, electronic medical records, accounting, data analytics, digital advertising, and lead generation into a single user-friendly solution. Supported by advanced Machine Learning, this unique practice management platform empowers our clients to thrive in their respective markets.

BoomerangFX is expanding rapidly across North America and internationally, including in Mexico, Australia, and the UK, with industry-leading technology that is modernizing private healthcare practices. When you join BoomerangFX, you’ll collaborate with a diverse and talented team and dynamic leaders, sharing in attractive compensation, benefits, and stock options. We foster a culture of teamwork, continuous learning, and a strong commitment to diversity and inclusion.

Role Overview:

As the Digital Marketing Account Manager, you’ll work on behalf of BoomerangFX to execute and manage digital marketing strategies for Dr. Muholland’s clinic in downtown Toronto. You’ll be responsible for developing, optimizing, and analyzing digital advertising campaigns aimed at boosting patient engagement, brand visibility, and client acquisition. This is a hands-on role ideal for someone with a strong background in PPC, digital advertising, and experience with Google Ads in a healthcare or clinic setting.

Key Responsibilities:

• Digital Advertising & PPC Campaigns: Lead PPC campaigns on Google Ads and other platforms to attract new clients and maximize ROI.
• Google Ads Management: Manage Google Ads campaigns, including keyword optimization, ad copywriting, bid adjustments, and performance tracking.
• Data Analysis & Reporting: Track, analyze, and report on key performance metrics, using data insights to optimize digital strategies.
• Strategic Planning: Collaborate with clinic management to create digital marketing strategies aligned with the clinic’s growth goals.
• Brand Development: Increase brand awareness through targeted digital campaigns tailored to the aesthetic healthcare sector.
• Budget Management: Manage ad spend to ensure cost-effectiveness and achieve KPIs.
• Client Communication: Work closely with Dr. M and the clinic team to report progress, understand goals, and refine marketing approaches as needed.

Requirements:

Mandatory:

• Digital Marketing Experience: 5+ years in digital marketing, with a focus on PPC, Google Ads, and campaign analytics.
• Healthcare or Clinic Experience: Experience in the healthcare, medspa, aesthetics, or medical fields.
• Google Ads Proficiency: Strong experience in managing and optimizing Google Ads campaigns, including keyword research, bid strategies, A/B testing, and audience targeting.
• Analytical Skills: Ability to use data analysis tools to track, report, and improve ad performance.
• Communication Skills: Excellent verbal and written communication abilities to effectively share insights and strategies.
• Budget Management: Demonstrated experience managing digital marketing budgets to maximize reach and ROI.

Nice to Have:

• CRM Experience: Proficiency in CRM platforms, such as HubSpot.
• Advanced Analytics Knowledge: Experience with tools like Google Analytics, Data Studio, or other reporting software.
• Experience in Digital Marketing for Aesthetic Clinics: Familiarity with the unique customer journey and marketing needs in the aesthetic healthcare sector.
• Project Management Skills: Experience coordinating multi-channel digital marketing initiatives.
• Education in Business or Marketing: Bachelor’s degree in business, marketing, or a related field.

What is in it for you:

At BoomerangFX, we believe in providing more than just a competitive salary and generous paid time off – we offer a unique opportunity to be part of a high growth, and game changing environment.

• Entrepreneurial Mindset: We believe in creating an environment that encourages ownership, innovation, and collaboration.
• Growth-Driven: We foster a collaborative culture where every team member is valued. You’ll work alongside passionate individuals who are committed to mutual growth, learning, and achieving ambitious goals together.
• Competitive Salary and Benefits: We offer a competitive salary with a bonus component tailored to your skills and experience, along with comprehensive benefits that include health, dental, and vision coverage, retirement plans, and performance-based bonuses.
• High performers are celebrated and rewarded: With a results-driven culture, you’ll have opportunities to shine, grow, and reap the benefits of your contributions through generous performance-based incentives and advancement opportunities.

Additional Details:

Job Type: Full-time, Permanent. Monday to Friday in Person in Toronto

Salary: $75,000-$80,000 per year

Accessibility Statement:

BoomerangFX is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified individuals for our career opportunities. BoomerangFX is dedicated to accommodating persons with disabilities. If you need accommodation at any stage of the application process or want more information on our accommodation policies, please contact us at recruitment@boomerangfx.com. Please do not send resumes to this email; instead, apply through the online application process provided in this posting.

Job Type: Full-time

Pay: $75,000.00-$80,000.00 per year

Benefits:

• Extended health care
• On-site parking
• Paid time off

Schedule:

• Monday to Friday

Application question(s):

• Do you have experience working in aesthetic/beauty industry?

Education:

• Bachelor's Degree (preferred)

Experience:

• B2B sales: 2 years (required)
• Digital marketing: 5 years (required)
• Customer Success: 5 years (required)

Work Location: In person