Digital Growth Specialist

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Job Title: Digital Growth Specialist

Location: Kinvara Skincare HQ 3 days / Remote 2 Days

Reports to: Marketing Manager

Employment Type: Full-Time

About Kinvara Skincare

Kinvara Skincare is a female-led, Irish natural skincare brand founded by Dr. Joanne Reilly. Frustrated by the lack of effective solutions for her own tricky skin, Joanne used her background in conservation science and a doctorate in tropical ecology to create a high-performance, multi-award-winning skincare range. Kinvara’s products are known for their exceptionally high levels of plant extracts, making them some of the most plant-powered skincare formulations on the market.

At Kinvara, our mission is to serve women by creating the best natural products to care for their skin, so they can feel good, every day.

Role Overview

We’re looking for a digitally savvy and commercially minded Digital Growth Specialist to drive growth across our direct-to-consumer channels and also support the marketing Manager in the rollout of our general marketing campaigns across all marketing channels in order to activate our Integrated marketing strategy . This is a key role that sits at the heart of our marketing team, bridging ecommerce performance, digital optimisation, and marketing campaigns.

You’ll be responsible for managing our website, driving digital campaign activations, leading SEO and CRO strategies, and optimising our digital spend with agency partners. You’ll also play a pivotal role in our TikTok Shop strategy, along with other marketplaces, ensuring we engage and convert our growing social audience.

If you’re data-driven, creative, and thrive in a fast-paced environment, this is an exciting opportunity to make a big impact on a growing brand.

Key Areas of Responsibilities

Ecommerce & Website Management

Manage and optimise the brand website, ensuring it’s visually compelling, user-friendly, and aligned with campaign activity.

Activate product and seasonal campaigns onsite (landing pages, banners, content updates).

Oversee SEO strategy (technical, on-page, and content SEO) to grow organic traffic.

Drive conversion rate optimisation (CRO) initiatives, including A/B testing and UX improvements.

Own and deliver the TikTok Shop strategy (product uploads, exclusive offers, and live shopping activations)

Marketing Strategy

Support the Marketing Manager with planning and rolling out campaigns across our full marketing ecosystem.

Digital Marketing & Paid Media

Manage day-to-day relationship with the digital agency to optimise paid search, paid social, display, and other channels.

Monitor and manage digital marketing budgets to maximise ROI and efficiency.

Collaborate with content and design teams to deliver engaging, high-performing creative assets for campaigns.

Data, Analytics & Optimisation

Analyse ecommerce and digital marketing performance using metrics such as traffic, conversion, AOV, ROAS, and CAC.

Produce regular reports and actionable insights to inform decisions across digital and retail marketing.

Stay on top of industry trends and competitor activity, recommending new channels and tactics to test.

Key Skills & Experience

2+ years in a digital marketing, ecommerce, or performance marketing role (ideally in beauty, FMCG, or DTC brands).

Proven experience managing ecommerce platforms (Shopify).

Strong understanding of SEO, CRO, and digital best practices.

Hands-on experience managing paid media campaigns and/or working closely with performance agencies.

Confident using analytics tools (Google Analytics, GA4, Shopify analytics, etc.) to drive data-led decisions.

Knowledge of TikTok Shop or social commerce platforms is a plus

Excellent project management skills with the ability to juggle multiple campaigns and deadlines.

Other Key Skills

Commercially minded with a growth mindset.

A creative problem-solver who’s comfortable working in a fast-moving environment.

Highly organised and detail-oriented.

Strong communicator and collaborator across teams and external partners.

What You’ll Love About This Role

The opportunity to shape and grow a well-loved Irish natural skincare brand

A creative and collaborative environment with real ownership of your work

Flexibility, autonomy, and meaningful impact in a growing business entering new markets

Benefits:

• Bike to work scheme
• Employee discount
• Sick pay
• Hybrid Role
• Summer Time Hours

Schedule:

• Monday to Friday

Job Type: Full-time

Pay: €35,000.00-€45,000.00 per year

Benefits:

• Bike to work scheme
• Employee discount
• Sick pay

Work Location: In person

Reference ID: KINSKINDIGI25
Expected start date: 18/08/2025