Digital Marketing Expert

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Job Description: Digital Marketing Expert( Team Lead)

The Digital Marketing Expert will work closely with the Digital Marketing Manager to plan and execute digital strategies across performance marketing, SEO, content, social media, and e-commerce. This role requires both strategic thinking and hands-on execution skills to support campaign implementation, team coordination, and analytics reporting.

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Key Responsibilities:

Digital Campaign Execution & Optimization

• Assist in planning and running paid ad campaigns on Google Ads, Meta Ads, and YouTube.
• Monitor performance and support real-time optimizations to improve ROI and lead generation.
• Coordinate with creative teams to ensure timely delivery of campaign assets.

SEO & Content Coordination

• Work with the SEO team to ensure keyword-optimized content is published regularly.
• Oversee on-page SEO hygiene (meta tags, URL structure, internal linking), off page and technical seo optimization
• Support blog publishing, product page content updates, and content briefs.

E-commerce & Marketplace Support

• Coordinate with marketplace executives for product listings, campaign promotions, and reviews on platforms like Amazon, Flipkart, Pepperfry, etc.
• Ensure product pages on the website are updated with correct pricing, content, and imagery.

Social Media & Community Management

• Assist in managing social media content calendars, captions, and posting schedules.
• Monitor daily engagement (comments, messages, tags) and coordinate timely responses.
• Track social media KPIs and generate basic performance reports.

Reporting & Analytics

• Prepare weekly/monthly dashboards using Google Analytics, Meta Insights, and campaign data.
• Analyze traffic, conversion funnels, ad performance, and suggest improvements.

Team & Vendor Coordination

• Liaise with internal team members (designers, SEO, developers) and external vendors for timely project delivery.
• Ensure deadlines are met and campaigns go live without errors or delays.

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Requirements:

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 3–5 years of experience in a digital marketing role.
• Proficiency in:

o Google Ads, Facebook Ads Manager

o Google Analytics 4, Search Console

o SEO

o Canva or basic design tools (a plus)

• Strong organizational and communication skills.
• Data-driven mindset with attention to detail.
• Ability to multitask and prioritize in a fast-paced environment.

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Nice to Have:

• Prior experience in healthcare, wellness, electronics, or luxury D2C brands.
• Working knowledge of e-commerce marketplaces.
• Experience with email marketing and CRM systems.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Commuter assistance
• Paid sick time
• Provident Fund

Work Location: In person

Application Deadline: 14/07/2025
Expected Start Date: 01/08/2025