Digital Marketing Lead Generation Specialist

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Digital Marketing Lead Generation Specialist – Meta & Google Ads

• Job Type: Full-Time
• Experience: 2–4 Years
• Location: Kolkata
• Work Mode: Work From Office
• Department: Digital Marketing & Performance Marketing
• Salary: ₹25,000 - 30,000 per month + Performance Incentives

About the Role

We are looking for a digital marketing lead-generation specialist who can plan, execute, optimize, and scale digital advertising campaigns to generate high-quality leads.

The ideal candidate should have hands-on experience with Meta Ads (Facebook & Instagram), Google Ads, audience targeting, campaign optimization, conversion tracking, and lead-generation funnels.

This role is ideal for someone who understands that successful digital advertising is not just about generating clicks—it is about generating qualified leads and measurable business results.

Key Responsibilities

• Plan and execute lead generation campaigns across Meta Ads and Google Ads.
• Create, manage, and optimize Facebook and Instagram advertising campaigns.
• Set up and manage Google Search, Display, Performance Max, and YouTube campaigns where required.
• Conduct audience research, competitor analysis, and customer profiling.
• Develop campaign strategies based on business objectives, target audience, and customer journey.
• Create and test different ad copies, creatives, headlines, offers, audiences, and landing pages.
• Monitor key performance metrics such as CPL, CTR, CPC, CPM, conversion rate, ROAS, and lead quality.
• Continuously optimize campaigns to reduce cost per lead and improve lead quality.
• Manage campaign budgets and ensure efficient utilization of advertising spend.
• Coordinate with the content/design team to develop high-converting ad creatives.
• Work with the website/landing page team to improve conversion rates.
• Implement and troubleshoot Meta Pixel, Google Tag Manager, Google Analytics, conversion tracking, and other tracking systems.
• Analyze campaign data and prepare regular performance reports.
• Identify underperforming campaigns and implement corrective strategies.
• Conduct A/B testing to identify winning creatives, audiences, offers, and campaign structures.
• Work closely with the sales team to understand lead quality and improve campaign targeting.
• Maintain accurate records of campaign performance, budgets, leads, and conversions.
• Stay updated with the latest changes in Meta Ads, Google Ads, tracking technologies, and digital marketing trends.

Required Skills

• Strong practical knowledge of Meta Ads Manager.
• Good understanding of Google Ads and paid search advertising.
• Experience in lead generation and performance marketing.
• Understanding of campaign objectives, bidding strategies, audience targeting, retargeting, and remarketing.
• Knowledge of Meta Pixel, Google Analytics, Google Tag Manager, and conversion tracking.
• Ability to analyze campaign data and make data-driven decisions.
• Good understanding of landing pages and marketing funnels.
• Strong analytical and problem-solving skills.
• Good knowledge of digital marketing terminology and KPIs.
• Ability to write or evaluate effective advertising copy.
• Basic understanding of creative requirements for performance ads.
• Good communication and reporting skills.

Preferred Skills

Candidates with experience in the following areas will have an advantage:

• Lead generation for education, coaching, training, real estate, healthcare, or service-based businesses.
• High-ticket lead generation campaigns.
• WhatsApp lead generation campaigns.
• CRM and lead management systems.
• Marketing automation.
• Landing page optimization.
• Retargeting and remarketing campaigns.
• YouTube Ads.
• LinkedIn Ads.
• Basic SEO and content marketing knowledge.
• AI-powered marketing tools and automation.

Key Performance Indicators (KPIs)

The selected candidate will be evaluated based on measurable campaign performance, including:

• Number of qualified leads generated.
• Cost Per Lead (CPL).
• Lead-to-conversion rate.
• Campaign conversion rate.
• Click-Through Rate (CTR).
• Cost Per Click (CPC).
• Return on Ad Spend (ROAS), where applicable.
• Quality and relevance of generated leads.
• Overall campaign profitability and scalability.

Who We Are Looking For

We are looking for a performance-driven and analytical marketer who enjoys experimenting, testing, and improving campaigns.

You should be comfortable working with numbers and campaign dashboards and should be able to answer questions such as:

• “Why did CPL increase?”
• “Which audience is generating the best leads?”
• “Which creative should we scale?”
• “Why are leads coming in but not converting?”

If you enjoy solving these kinds of problems, you could be a great fit for this position.

Qualifications

• A bachelor's degree/diploma in digital marketing, marketing, business, communications, or a related field is preferred.
• 2–4 years of hands-on experience in digital advertising, lead generation, or performance marketing.
• Relevant certifications in Google Ads, Meta Ads, HubSpot, or other digital marketing platforms will be an advantage.
• Candidates with strong practical experience may be considered irrespective of educational background.

What We Offer

• Competitive salary based on skills and experience.
• Performance-based incentives.
• Opportunity to work on real-world lead generation campaigns.
• Exposure to Meta Ads, Google Ads, AI marketing tools, and modern performance marketing strategies.
• Opportunity to work with a growing digital marketing and education-focused organization.
• Professional growth and learning opportunities.
• Supportive and performance-oriented work environment.
• Opportunity to take ownership of campaigns and contribute directly to business growth.

How to Apply

Interested candidates can apply through Indeed with their updated resume.

Please mention your experience with Meta Ads, Google Ads, monthly ad budgets managed, average CPL achieved, and industries/campaigns handled in your application.

Join us and turn clicks into conversations, leads into opportunities, and campaigns into measurable growth.

Pay: ₹25,000.00 - ₹30,000.00 per month

Application Question(s):

• Have you ever generated student leads for any education institution previously?

Experience:

• Digital marketing: 3 years (Required)
• Lead generation: 3 years (Required)
• Meta Ads: 3 years (Required)
• Google Ads: 3 years (Required)

Work Location: In person