Digital Marketing Manager

Gigawatts Electric is looking for an experienced and innovative Digital Marketing Manager to lead our digital marketing efforts and drive strategic initiatives that enhance our brand presence in the electric industry. This role is crucial for developing and implementing comprehensive digital marketing strategies to engage our audience, generate leads, and promote our products and services. You will be responsible for overseeing various online marketing channels, including social media, email campaigns, SEO/SEM, and content marketing. The ideal candidate will be data-driven, possess strong analytical skills, and have a passion for using digital tools to create impactful marketing campaigns. If you are a creative thinker who thrives in a fast-paced environment and is ready to take on a leadership role at a forward-thinking company, we invite you to apply and be a part of our dynamic team at Gigawatts Electric.

Responsibilities

• Develop and execute effective digital marketing strategies to drive brand awareness and lead generation.
• Oversee the planning and implementation of digital marketing campaigns across multiple channels.
• Analyze campaign performance metrics to optimize and improve digital marketing effectiveness.
• Manage social media presence, including content creation, scheduling, and community engagement.
• Lead SEO/SEM efforts to increase website traffic and improve search engine rankings.
• Collaborate with the content team to create engaging and informative digital content that resonates with our target audience.
• Stay abreast of digital marketing trends and technologies to ensure competitive positioning.

Requirements

• Bachelor's degree in marketing, business, or a related field; a master's degree is a plus.
• Proven experience in digital marketing, with a strong portfolio of successful campaigns.
• Strong knowledge of digital marketing tools and platforms, including Google Analytics, AdWords, and social media advertising.
• Exceptional communication skills, both written and verbal, with a knack for storytelling.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Proficiency in content management systems (CMS) and email marketing platforms.
• Strong project management skills and the ability to manage multiple projects simultaneously.

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Training & Development
• Wellness Resources