Digital Marketing & Recruitment Marketing Executive

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Company: Auto Workforces
Location: Zirakpur, Punjab
Work Model: Hybrid
Salary: ₹12,000–₹20,000/month
Position: Full-Time

About the Role

Auto Workforces is building an AI-powered automotive recruitment and job platform connecting employers, candidates, recruiters and AI automation.

We are looking for a creative, hands-on and results-driven Digital Marketing & Recruitment Marketing Executive who can help us build our online presence, generate leads, create engaging content and support the growth of our recruitment business.

Key Responsibilities

Digital Marketing & Social Media

• Manage and support Auto Workforces’ presence across Facebook, Instagram and LinkedIn.
• Plan and execute social media content and recruitment marketing campaigns.
• Create engaging posts, reels, graphics and other digital content.
• Develop content that promotes job opportunities, recruitment services, company updates and employer branding.
• Monitor social media engagement, reach and campaign performance.
• Identify trends and new opportunities to improve brand visibility and audience engagement.

Lead Generation & Marketing Automation

• Generate candidate and employer leads through digital marketing channels.
• Assist with lead-generation campaigns targeting automotive employers and job seekers.
• Support email marketing and outreach campaigns.
• Assist with automated marketing workflows and lead follow-up.
• Work with recruitment and business development teams to support lead conversion.

Content Creation

• Create and edit basic videos, reels, graphics and recruitment marketing content.
• Use Canva, AI tools and other content-creation platforms to produce marketing materials.
• Develop creative content for social media, job promotions and recruitment campaigns.
• Assist in creating employer-focused and candidate-focused marketing campaigns.

Website & SEO Support

• Support website content updates and landing pages.
• Assist with basic SEO activities and keyword research.
• Help improve organic visibility for job postings and recruitment services.
• Create content that supports Google search visibility and recruitment marketing.

Analytics & Campaign Performance

• Track social media, lead-generation and campaign performance.
• Prepare basic marketing reports and performance summaries.
• Analyze campaign results and identify opportunities for improvement.
• Test different content and marketing approaches to improve engagement and lead generation.

Recruitment Marketing

• Promote automotive job openings across relevant digital channels.
• Develop campaigns to attract qualified candidates for automotive positions.
• Support employer branding and recruitment campaigns.
• Coordinate with recruiters to understand hiring requirements and create targeted recruitment content.

Skills Preferred

• Digital Marketing
• Social Media Marketing
• Facebook, Instagram and LinkedIn
• Meta Business Suite
• Canva or similar graphic-design tools
• Content Creation
• Video/Reels Editing
• Lead Generation
• Email Marketing
• Basic SEO & Keyword Research
• Google Analytics or similar analytics tools
• AI tools for content creation and marketing automation
• Basic understanding of marketing automation tools

Who Should Apply?

We are not looking only for degrees or certificates. We want someone who can create, experiment, analyze, learn quickly and take ownership of marketing activities.

You should be excited about digital marketing, social media, AI tools, content creation and building a technology-driven recruitment brand from the ground up.

Freshers with strong communication skills, creativity, knowledge of digital marketing tools and a willingness to learn are also welcome.

Location: Zirakpur, Punjab
Work Model: Hybrid
Position: Full-Time

Pay: ₹12,000.00 - ₹20,000.00 per month

Application Question(s):

• Do you have hands-on experience in Digital Marketing and Social Media Marketing (Facebook, Instagram, LinkedIn)?
• Do you have experience creating marketing content such as social media posts, reels, videos, or graphics using Canva or AI tools?
• Do you have experience with Lead Generation, Email Marketing, SEO, or Marketing Automation?

Work Location: In person