Digital Marketing Specialist

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story.

This position reports to

Marketing Manager

Your role and responsibilities

In this role, you will have the opportunity to drive and implement digital marketing activities for the assigned market segments in line with the agreed strategy. Each day, you will create, run and monitor digital marketing and communication campaigns both for internal and external targets. You will work with Marketing Automation tools and with internal and social media and with other tools for external campaigns (e.g. Google tools). The work model for the role is: #LI-Hybrid This role is contributing to the Motion business area located in Sesto San Giovanni and You will be mainly accountable for: • Driving and implementing digital marketing and Communication activities for Motion Business Area, aligned with the business strategy. • Working closely with Communication accounts in order to implement strategies both internally and externally • Collecting briefing for the campaigns and defining them. • Preparing the digital strategy and creating campaigns with specific tools. • Interact with external agencies if needed. • Monitoring the results. You will join a high performing team, very result oriented, with a strong team spirit, and a constant innovation attitude.

Qualifications for the role

• You enjoy working with dynamic team in industrial sector.
• You have 1-2 years of experience in Digital Marketing.
• Possess an enhanced knowledge of CRM tools (Salesforce) and general marketing automation tools.
• Proven experience of digital marketing and communication.
• You are at ease communicating in English and Italian, both written and spoken.

What's in it for you?

• Learn from highly experienced, genuine, and caring colleagues – people who are committed to helping you achieve your personal and professional goals.
• Join an undiscussed market leader, a strong brand that markets high quality products
• Benefit from an open and solution-oriented work culture

More about us

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStory For more information, please, conatct: Letizia Breviario, Talent Partner.