Digital Marketing Specialist (Advertising)

Job Description:

1. Responsible for advertising placements for the company's financial APP

2. Manage advertising on leading platforms such as Baidu and UC, analyze target audiences, and develop corresponding ad strategies;

3. Create creative images, videos, and copy tailored to users, and regularly evaluate the effectiveness of ad materials;

4. Monitor and analyze account data, continuously optimize costs, and take responsibility for ROI;

5. Analyze competitors' market advertising strategies, stay informed about industry trends and traffic patterns.

Requirements

1. At least Diploma in Marketing or higher education

2. 2-3 years of working experiences in placing advertisements on Google, Facebook, YouTube, or TikTok;

3. Fast learner with a proactive work attitude and a high sense of responsibility;

4. Strong skills in data monitoring and analysis;

5. Proficient in English, Chinese/Mandarin to liaise with internal or external stakeholders

Job Type: Full-time

Pay: $4,000.00 - $5,500.00 per month

Benefits:

• Dental insurance
• Health insurance

Schedule:

• Monday to Friday

Supplemental Pay:

• Performance bonus

Education:

• Bachelor's or equivalent (Preferred)

Experience:

• Social media management: 1 year (Preferred)
• Local Polytechnic Diploma: 1 year (Preferred)
• Digital marketing: 1 year (Preferred)

Work Location: In person