Digital Marketing Specialist/Consultant

Pay rate $ 29/hr

Title: Communications - Marketing Strategy Consultant

Location: Cedar Rapids, IA 52401

Duration: 12 Months

Location : Iowa, Cedar Rapids, hybrid

Interviews: 2 rounds, can be virtual

Marketing Consultant I provides marketing and communication expertise, participates in the content planning process, and focuses on creating advertising, email, website, and social media content. This position delivers effectively under tight deadlines to engage and nurture prospects and audiences. This role will support strategic goals and priorities and will proactively partner with cross-functional teams to plan and create audience-facing content at vertical and campaign levels from traditional to digital deliverables.

ACCOUNTABILITIES

These accountabilities are not intended as a complete list of specific duties and responsibilities and does not limit or modify the right of any supervisor to assign, direct, and control the work of employees assigned to this job.

Primary Accountabilities

• Develops and brings to life ideas for creative marketing campaigns.

• Assists in marketing activities by demonstrating expertise in various areas, e.g., content development and optimization, advertising, and event planning.

• Collaborates with marketing and other Marketing and Communications team members to coordinate brand awareness and marketing efforts.

• Plans and executes initiatives to reach the target audience through appropriate channels.

• Assists in analyzing marketing data – e.g., campaign results, conversion rates, and traffic – to help shape future marketing strategies.

• Responsible for execution of tactics within marketing plans as assigned.

• Manages marketing campaigns from concept through completion, including measuring and reporting results.

• Assists in researching market trends, customer behavior, and competitor activity to inform growth opportunities for new or current product or service offerings.

Supervision

• Performs work under the general supervision of a Manager or Team Lead.

QUALIFICATIONS

The requirements listed below are representative of the experience, knowledge, skills and/or abilities required to perform this job.

Educational Requirements

Education Level Field of Study Required

Bachelor's Degree Communications, Marketing, Journalism or related area Preferred

Required Experience

• 3-5 years in related technical and/or professional experience.

Key Skills

• Audience Analysis - The process of identifying the audience and adapting content to their interests, level of understanding, attitudes, and beliefs.

• Content Creation - The process of generating topic ideas that appeal to your buyer persona and creating written or visual content around those.

•Customer Experience Management - The practice of designing and reacting to customer interactions to meet or exceed customer expectations, thereby increasing customer satisfaction, loyalty and advocacy.

• Data Analysis - The process of measuring and managing organizational data, identifying methodological best practices and conducting statistical analyses.

• Digital Marketing - The process of marketing to consumers through any number of digital channels, including websites, mobile devices, and social media platforms.

• Market Messaging - The development of a plan on how to attract target markets to a brand, its services, and products and equity through creative and persuasive marketing messages.

• Marketing Automation - The process of using software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.

• Marketing Campaigns - The process of creating and managing overall strategy for integrated marketing campaigns that help support business goals and objectives.

• Product Marketing - The process of bringing a product to market, including deciding the product's positioning and messaging, launching the product, and ensuring salespeople and customers understand it.

Job Type: Contract

Pay: $29.00 per hour

Expected hours: 40 per week

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Work Location: Hybrid remote in Cedar Rapids, IA 52401