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Point32Health

Director, Marketing Technology

Posted on Dec. 3, 2024

Canton, United States of America
165789.0 - 209926.0 USD (yearly)

Full Time

Who We Are

Point32Health is a leading health and wellbeing organization, delivering an ever-better personalized health care experience to everyone in our communities. At Point32Health, we are building on the quality, nonprofit heritage of our founding organizations, Tufts Health Plan and Harvard Pilgrim Health Care, where we leverage our experience and expertise to help people find their version of healthier living through a broad range of health plans and tools that make navigating health and wellbeing easier.

We enjoy the important work we do every day in service to our members, partners, colleagues and communities. To learn more about who we are at Point32Health, click

here

Job Summary

The Director, Marketing Technology is a high-impact role that will refine the marketing systems and processes that deliver timely, personalized experiences for our customers. The director will drive the integration, consolidation, and optimization of technology platforms that power enterprise Marketing, resulting in growth and deeper engagement with our customers. The successful candidate will oversee the marketing technology strategy, roadmap, and implementation by bringing their deep understanding of web, campaign orchestration/automation, marketing data, and analytics platforms to the organization. They will oversee a functional team and establish cross-functional communities of practice, while reinforcing agile operations. This leader will be a strong contributor to the larger Marketing team and strategy as they will bring innovative solutions to the table that modernize and scale the enterprise Marketing engine.

Key Responsibilities/Duties – what you will be doing

Refine the Marketing Technology strategy and roadmap to achieve a modernized, scalable ecosystem that increases speed to market and campaign quality, while decreasing low-value work.
Evaluate, implement, and manage marketing technology stack to enhance campaign effectiveness, data analytics, and customer and consumer insights. Aligns the marketing technology stack with best-in-class standards and ensures seamless integration between marketing tools, CRM systems and other platforms to provide an interconnected experience for practitioners and customers.
Dives into work and leads by example when necessary. Must be willing to roll up sleeves and demonstrate product management expertise when circumstances and team capacity requires support.
Collaborates cross-functionally to ensure coordination of efforts between development and production teams, technology adoption and integration across the marketing ecosystem, aligning strategies to deliver optimal user experience.
Never settles for done. Constantly monitors and analyzes technology performance, identifying areas for improvement and driving continuous optimization. Audits and evaluates our marketing technology stack, including digital content management, automation capabilities, lead processing, measurement, and reporting. Stays up to date on the latest trends and best practices in marketing technology, digital marketing, and data privacy. Champions industry standards and trends.
Responsible for project budgets, vendor contracts, and managing the marketing technology investments.

Qualifications – what you need to perform the job

EDUCATION, CERTIFICATION AND LICENSURE:

Required (minimum): Bachelor’s degree in marketing, IT, or similar role.
Preferred: Master’s degree.

EXPERIENCE:

Required (minimum): 10 - 15 years demonstrated experience leading marketing technology teams.
Preferred: Demonstrated ability to develop high-level marketing strategies and drive implementations in the health care industry.
Proficient in several marketing technology platforms including website content management systems, customer data platforms, campaign orchestration/automation platforms, digital asset management tools, etc.

SKILL REQUIREMENTS:

Extensive experience managing teams that build and maintain CRM, marketing automation, DAM, and analytics platforms with an eye to constantly improve and optimize to greater efficiency and effectiveness.
Proficient in managing digital products and can personally manage through the product development lifecycle.
Rally a team of cross-functional players to establish valuable and effective communities of practice that foster a strong technology culture of upskilling and cross-training.
Growth mindset and intellectual curiosity. Constantly demonstrates strong initiative to improve.
Demonstrates excellent written and verbal communication, project management and time management skills.
Provides the highest quality client service to both internal and external contacts; requires collaboration and nurturing of positive business relationships.
Stays up to date on the latest advancements in digital marketing, marketing technology, data privacy, and agile practices.
Ability to work well in a time-pressured environment and able to balance competing priorities.
Strong presentation skills
Proven ability to manage through change in a positive manner.
Demonstrated success mentoring and developing staff.

WORKING CONDITIONS AND ADDITIONAL REQUIREMENTS (include special requirements, e.g., lifting, travel):

Must be able to work under normal office conditions and work from home as required.
Work may require simultaneous use of a telephone/headset and PC/keyboard and sitting for extended durations.
May be required to work additional hours beyond standard work schedule.

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.

Compensation & Total Rewards Overview

As part of our comprehensive total rewards program, colleagues are also eligible for variable pay. Eligibility for any bonus, commission, benefits, or any other form of compensation and benefits remains in the Company's sole discretion and may be modified at the Company’s sole discretion, consistent with the law.

Point32Health offers their Colleagues a competitive and comprehensive total rewards package which currently includes:

Medical, dental and vision coverage
Retirement plans
Paid time off
Employer-paid life and disability insurance with additional buy-up coverage options
Tuition program
Well-being benefits
Full suite of benefits to support career development, individual & family health, and financial health

For more details on our total rewards programs, visit

https://www.point32health.org/careers/benefits/

Commitment to Diversity, Equity, Inclusion, Accessibility (DEIA) and Health Equity

Point32Health is committed to making diversity, equity, inclusion, accessibility and health equity part of everything we do—from product design to the workforce driving that innovation. Our Diversity, Equity, Inclusion, Accessibility (DEIA) and Health Equity team's strategy is deeply connected to our core values and will evolve as the changing nature of work shifts. Programming, events, and an inclusion infrastructure play a role in how we spread cultural awareness, train people leaders on engaging with their teams and provide parameters on how to recruit and retain talented and dynamic talent. We welcome all applicants and qualified individuals, who will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Scam Alert: Point32Health has recently become aware of job posting scams where unauthorized individuals posing as Point32Health recruiters have placed job advertisements and reached out to potential candidates. These advertisements or individuals may ask the applicant to make a payment. Point32Health would never ask an applicant to make a payment related to a job application or job offer, or to pay for workplace equipment. If you have any concerns about the legitimacy of a job posting or recruiting contact, you may contact

TA_operations@point32health.org

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