“Pleo was founded in Copenhagen, Denmark, in 2015 by”... That’s usually how an opening line about Pleo goes. But a lot has happened since! Pleo has grown fast and we now offer our products and services across multiple markets, to over 37,000+ businesses and we are just getting started! Critical to our success has been our Brand and Content Marketing.

These past years, we have developed a truly unique identity and positioning in the FinTech space that goes unmatched and unrivaled. Our Brand and Content Marketing continues to shine and stand out, remaining as one of our key differentiators and most valuable efforts. Innovative brands such as Pleo, stay ahead of the pack and find ways to evolve. This is where you come in!

In short, there is one overarching goal and that is to make Pleo the most valued brand in B2B SaaS! In doing so, we will continue to create an unmatched “stickiness” to our brand ensuring that customers, partners and employees understand us, choose us, return to us and champion us.

So what’s the opportunity?

We are looking for a forward-thinking, highly collaborative and outcomes focused leader to take the Pleo brand to the next level. Reporting directly to the CMO, you will lead a team of highly talented, creative marketers and designers on this exciting journey and next phase for Pleo - you will look back on this opportunity as a career defining role!

You will have a passion for developing talent (after all, we are nothing without happy, motivated people), have a commercial mindset and be obsessed with driving outcomes and impact. This is a critical role within the marketing competency, but it is equally important that you can connect the dots outside of the team. You will be a highly effective collaborator at all levels and our leading Brand Ambassador!

As the Head of Brand & Content Marketing, you will play a crucial role in shaping and defining the Pleo brand across diverse channels, ensuring our messaging resonates with our audiences.

Reporting to our CMO, you will be responsible for

• Leading the evolution and activation of the Pleo brand, positioning it uniquely in the market by developing long-term brand growth strategies focused on driving awareness, affinity, and trust
• Developing and implementing high-impact brand campaigns that increase brand visibility, drive engagement, and establish Pleo as an industry leader. You’ll oversee digital and offline brand activations, ensuring they align with company objectives and are executed on time and within budget
• Overseeing Pleo's in-house creative talent, fostering an innovation environment, and ensuring high-quality outputs across all projects, including visuals, videos, and branded content, to support various campaigns and brand needs
• Collaborating cross-functionally (with teams such as Product, Sales and Customer Success) to ensure brand impact and consistency as part of the strategic needs of the business
• Leading the Content Marketing team and strategy, defining the main company narratives and themes to support business objectives and driving organic traffic and conversion
• Ensuring content quality, consistency, and relevance across channels, from blogs and whitepapers to webinars and podcasts
• Overseeing our customer education efforts, defining an approach to educate customers at scale through content initiatives
• Managing the SEO team, developing and implementing strategies that optimise Pleo's online visibility and drive organic growth. Ensure SEO best practices are applied across all content initiatives, partnering with product and engineering teams to improve technical SEO
• Driving external partnerships that elevate Pleo’s brand reach, working with agencies and freelancers to expand capabilities as needed

What you will bring

• A solid understanding of the modern (SaaS) customer buying journey with the ability to develop plans and initiatives to increase engagement
• Strong stakeholder management, ensuring alignment across key domains to define and validate brand marketing initiatives and programs
• Experience in marketing leadership roles with a track record of developing and leading diverse teams across multiple geographies
• Experience in managing a creative team and working with creative agencies
• The ability to be a connector and an aggregator and work well in highly matrixed environments
• The ability to be self-motivated, energetic and a data-driven marketer with a passion of building high performing teams
• The ability to excel in a fast paced environment and embrace change and ambiguity
• Results and an impact oriented approach
• FinTech/SaaS background would be an advantage but is not essential
• The ability to travel, to engage and connect with your team and stakeholders
• Most importantly, you are a builder and not a maintainer

We believe you'll thrive in this role if you have

• 10+ years of experience in Brand Marketing, Content Marketing, or a related field, with at least 3 years in a leadership role
• Proven track record of building and executing successful brand and content strategies, ideally within a high-growth and fast-paced environment
• Strong understanding of brand positioning, creative execution, and digital marketing channels
• Excellent project management skills with the ability to oversee multiple projects, manage timelines, and allocate resources effectively
• Deep understanding of SEO principles and experience managing SEO-focused teams.
• Exceptional leadership and team management skills, with a passion for fostering talent and driving cross-functional collaboration
• Data-driven and results-oriented, with experience analyzing and optimizing brand and content marketing performance

Show me the benefits!

• Your own Pleo card (no more out-of-pocket spending!)
Lunch is on us - with catering in our Lisbon, Copenhagen and London offices or a monthly lunch allowance paid directly together with your salary in other markets
• Private health insurance to ensure you’re fit in body and mind to do your best work
• In most of our locations, we offer 25 days of holiday + your public holidays
• For our Marketing team, we offer a hybrid working approach with a minimum of 3 days per week in office
• Option to purchase 5 additional days of holiday through a salary sacrifice
We’re trialling MyndUp to give our employees access to free mental health and wellbeing support with great success so far ❤️‍
• Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously
Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work

Got any questions?