Director Of Marketing And Communications

Introduction

Do you want to join an organization that invests in you as a Director of Marketing and Communications? At Research College of Nursing, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.

Benefits

Research College of Nursing, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:

• Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
• Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
• Free counseling services and resources for emotional, physical and financial wellbeing
  
• 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
  
• Employee Stock Purchase Plan with 10% off HCA Healthcare stock
  
• Family support through fertility and family building benefits with Progyny and adoption assistance.
  
• Referral services for child, elder and pet care, home and auto repair, event planning and more
  
• Consumer discounts through Abenity and Consumer Discounts
  
• Retirement readiness, rollover assistance services and preferred banking partnerships
  
• Education assistance (tuition, student loan, certification support, dependent scholarships)
  
• Colleague recognition program
  
• Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
  
• Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

Learn more about Employee Benefits

Note: Eligibility for benefits may vary by location.

You contribute to our success. Every role has an impact on our patients’ lives and you have the opportunity to make a difference. We are looking for a dedicated Director of Marketing and Communications like you to be a part of our team.

Job Summary and Qualifications

The Director of Marketing and Communication designs, coordinates, implements and measures the effectiveness of marketing and communication strategies and projects that support the achievement of Research College of Nursing’s (RCoN) enrollment goals. In addition, the Director will establish brand standards and manage RCoN’s brand reputation to ensure viability and visibility of the College.

Under the direction of the President and in collaboration with the RCoN leadership team, the Director of Marketing and Communication will:

• Develop, implement, and manage a comprehensive strategic marketing and communications strategy - including website postings, videos, print collateral, electronic mail, social media, and other forms of media - to increase RCoN brand recognition while also supporting the achievement of applicant, admitted student, and enrolled student goals.
• Create and update compelling, timely, and relevant content for website, social media platforms, and print marketing campaigns, all designed to capture prospective student interest, drive traffic to the RCoN website, and influence enrollment while adhering to RCoN brand standards and website style guidelines
• Evaluate and assess the use of technology, both current and new, to maximize and track prospective student engagement
• Implement effective CRM communication plans to support prospective student inquiries and calls
• Use analytics to measure the success of marketing and communication efforts and make data-driven decisions
• Write and edit targeted messages (including but not limited to news releases, web content, features, blog posts, recruitment material, reports, presentations, ad copy, and other special projects) for a variety of audiences, (prospective students, RCoN faculty, staff, administrators, the community).
• Utilize a variety of automated computer applications to update or modify reports; design and develop promotional literature, pamphlets, forms, displays, and website information regarding enrollment services offered by RCoN
• Conduct thorough, systematic, ongoing reviews of all marketing materials in use, and revise materials as necessary
• Manage RCoN public relations efforts, which include brand reputation management, coordinating media opportunities, and serving as RCoN spokesperson when needed;
• Manage all RCoN social media channels
• Manage the RCoN website
• Serve as the RCoN brand steward by establishing RCoN’s brand standards and supporting their implementation throughout the organization
• Develop and manage the annual marketing and communication budget, including regular reporting, expense management, and ensuring efficient allocation of resources across various initiatives
• Generate and present communication and marketing operation reports to RCoN leadership, regularly and on an ad hoc basis
• Maintain the inventory of promotional/marketing giveaway items, replenishing inventory as needed
• Create and maintain an RCoN communication calendar encompassing print, digital, email, text, ad-hoc, recurring, and campaign communications
• Coordinate direct mail and print publications, including bid process for the printing and mailing of publications, including maintaining documentation of procedures for future reference
• Represent RCoN at relevant professional meetings and conferences
• Regularly participate in ongoing personal professional development activities to remain well-informed of current trends and best practices.

KNOWLEDGE, SKILLS, AND ABILITIES

• Ability to gather data and use analytics to drive marketing strategy recommendations.
• Strong communicator, orally and written.
• Understanding of promotional media (traditional and digital)
• Strong understanding of Microsoft Office.
• Excellent organization, flexibility, multi-tasking and strategic thinking skills.
• Good judgment and attention to detail are essential.
• Must work well with others in a fast-paced, team-oriented creative environment.
• Ability to organize input from a variety of resources and bring consensus to project.

What qualifications you will need:

Education

Four-year college degree in marketing, communications, journalism, English or closely related field required.

Experience

3+ years of relevant experience in higher education marketing/communications.

Research College of Nursing (RCoN) is a private, non-sectarian, fully accredited institution of higher learning, focused solely on educating tomorrow’s nurses, offering the Bachelor of Science in Nursing (BSN) degree. Our low student-faculty ratio nurtures rich campus discussions and wide opportunities for student scholarship and development. Approximately 200 students currently attend RCoN; future enrollment plans include increasing the size of the student body over the next three years.

HCA Healthcare has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in cost for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"Good people beget good people."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder

We are a family 270,000 dedicated professionals! Our Talent Acquisition team is reviewing applications for our Director of Marketing and Communications opening. Qualified candidates will be contacted for interviews. Submit your resume today to join our community of caring!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.