Director, Residential Marketing, Global

JOB SUMMARY

• Develop marketing strategies, oversee the creative process, manage photography and video asset creation, develop and execute programs and act as brand guardian to oversee tone of voice, and communications.
• Responsible for delivering proactive account management and marketing support to residential licensees by building close working relationships with 3rd party Owners and key internal stakeholders
• Oversee the development of all Residences brand materials and provide guidance for all external residential marketing collateral to meet brand standards
• Responsible for organising and implementing brand immersion training to Ownership Sales and Marketing teams for residential deals and ensuring brand guidelines are met
• Partners with the project Sales and Marketing teams to monitor pricing strategies
• Participates as required in kick-off meetings for deals that include a residential component
• Be Rosewood Hotel Group’s marketing expert on ‘branded residential’, and develop a strategy to position Rosewood Residences as a brand leader
• Establish industry relationships as necessary with agents, developers and agencies
• Alongside CRM support the management of the Rosewood Reserve program for members and lead the planning and communications to manage the owner benefits program and event activations
• Be the custodian of the Residential marketing database and partner with CRM

KEY RESPONSIBILITIES

• Work with regional and hotel property teams to understand marketing and operational issues/concerns. Coordinate with Brand team to ensure compliance with standards.
• Provide divisional training on Global Residential Marketing Policies and communicate the annual plan
• Creates Residential brand standards in conjunction with the Brand Team for all stakeholders: Owner/developer, internal teams, Homeowners Association, Sales and Marketing, IT etc.
• Fosters relationships with owners, developers, investors, consultants, etc., to keep abreast of industry trends, upcoming growth markets, investor sentiment, growth opportunities, potential partnerships, etc.
• Support business development strategies for Rosewood Residences alongside excellent communication skills and project management experience with attention to detail, and able to employ digital marketing
• Manage the marketing budget
• Accountable for all business activity including communications, presentations, research, media, and creation of marketing and brand collateral
• Responsible to update and develop Rosewood residential brand guidelines
• Maintains strong relationships with all owners, agencies, Public Relations firms and consultants
• Works within pre-set budgetary limits
• Models the company’s culture, vision, mission and core values

CRITICAL SKILLS & QUALIFICATIONS

• Experienced in managing the relationships with owners and developers
• First-hand knowledge of residential markets globally
• Ability and experience to manage multiple projects to deadlines and engage with multiple stakeholders
• Advanced and fluent command of the English, additional language/s is an advantage
• Ability to work and travel internationally

EXPERIENCE

• Residential marketing background such as with competitive hotel companies or upscale residential developers.
• Real Estate or hotel marketing background.
• Luxury hotel knowledge.
• Luxury goods experience.
• Brand marketing and communications experience.

Rosewood Hotel Group, a privately owned company, is one of the world’s leading global lifestyle and hospitality management groups. It encompasses four brands: ultra-luxury Rosewood Hotels & Resorts®; upper-upscale New World Hotels & Resorts; Asaya, an integrated well-being concept; and Carlyle & Co., a modern and progressive private members clubs. Its combined hotel portfolio consists of more than 42 properties in 20 countries with nearly 30 new properties currently under development. The group’s foundation is its commitment to “Relationship Hospitality” – a belief that true hospitality springs from the nurturing and building of strong and lasting relationships with fellow associates, guests, partners and the communities in which its hotels operate. By doing so, Rosewood Hotel Group strives to become the industry leader in delivering the true meaning of hospitality.