E-Commerce Channel Marketing Specialist

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About us https://www.tp-link.com/ca

Founded in 1996, TP-Link is a global provider of reliable networking devices and accessories, involved in all aspects of everyday life. Supplying reliable networking, wireless and surveillance products to businesses in more than 170 countries, we are serving billions of people worldwide!

Join us and experience the difference.

We are a vibrant and innovative workplace where employees are valued and empowered. We love what we do!

Thank you in advance for your interest in TP-Link.

We look forward to reviewing your resume!

Location: On-site | 88 Fulton Way, Richmond Hill, ON
Type: Full-Time | Salary + Benefits + Paid Time Off
Reports to: Sales Manager, Ecom

Job Summary:

We are looking for a proactive and collaborative Amazon Channel Marketing Specialist to lead marketing initiatives and build strong partnerships with Amazon to grow our brand presence and sales performance. This role is responsible for planning and executing Amazon-specific campaigns, coordinating co-marketing activities, enhancing our brand’s visibility across the platform and driving revenue growth through the Amazon platform. The ideal candidate is experienced in Channel Marketing, enjoys working cross-functionally, and can foster effective external partnerships with Amazon retail, marketing teams, and media agencies.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–4 years of experience in channel marketing, trade marketing, or partner marketing—ideally with a focus on Amazon or a major e-commerce or retail account.
• Strong understanding of SEO best practices, Email marketing, social media marketing, and affiliate marketing.
• Strong interpersonal and relationship-building skills with external partners and internal stakeholders.
• Strong communication, organizational, and project management skills.
• Familiarity with Amazon’s marketing ecosystem (Vendor Central) is a strong asset.
• Self-starter with the ability to manage multiple priorities in a fast-paced environment.

Essential Duties & Responsibilities:

• Develop and execute channel marketing strategies in collaboration with Amazon to support sales goals and brand growth, ensuring consistent messaging and branding.
• Support product launch planning and visibility strategy (Go-To-Market) on Amazon, including new ASIN introductions and branding opportunities.
• Coordinate with supply chain & operations teams to manage inventory levels and ensure product availability.
• Act as the primary marketing liaison with Amazon account teams (retail, media, marketing), building strong and collaborative relationships.
• Plan, coordinate, and execute joint marketing campaigns with Amazon for event participation (e.g., Spring Sales, Prime Day, Black Friday, Cyber Monday, category spotlights).
• Create, update, and optimize product listings (titles, bullet points, descriptions, A+ content, backend keywords) to improve organic search rankings and conversion rates.
• Work closely with the Ecom team on media planning, including Amazon in-platform display placements, and sponsored campaigns (execution is handled by Ecom team).
• Monitor key performance metrics (traffic, conversion, sales, rankings, ACOS, TACOS), identify trends and insights, and create performance reports with actionable recommendations.
• Occasional provincial/interprovincial/international travel will be required

Please forward your resume to hr.ca@tp-link.com

In Accordance with the Accessibility for Ontarians with Disabilities Act (AODA), TP-Link Canada strives to ensure that all recruiting processes are non-discriminatory. If you require accommodation, please advise HR in advance of attending the interview.

Only candidates selected for an interview will be contacted. All other applicants are thanked for their interest.

All personal data being collected will be treated in strict confidence and used for recruitment purposes only.

Job Types: Full-time, Permanent

Benefits:

• Company events
• Dental care
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Vision care

Ability to commute/relocate:

• Richmond Hill, ON L4B 1J5: reliably commute or plan to relocate before starting work (preferred)

Experience:

• Channel Marketing: 2 years (preferred)

Language:

• English (preferred)

Work Location: In person