E-Commerce Creative Strategist

Flax Labs is an e-commerce growth accelerator seeking an experienced ad creative strategist to join our rapidbly growing startup.

About Us

At Flax Labs, we don’t just help e-commerce brands grow—we’re on a mission to automate their growth. Using AI, automation, and profit-first scaling strategies, we’re creating a future where scaling an e-commerce business is seamless, predictable, and wildly profitable.

We actively partnered with over 44 Shopify brands and specialize in accelerating growth through paid advertising, disruptive ad creative, funnel optimization, and innovative processes that consistently deliver results. Our North Star KPI is profitable scale, and we’re obsessed with achieving it for every brand we touch.

If you're passionate about revolutionize how e-commerce brands grow, and want to work alongside a group of innovators who push themselves in every area of their personal and professional lives, then this is for you.

About The Role

The core mission of the ad creative strategist is to make winning ads.

Winning ads are defined as ads that realize a result above our ROAS targets. Your success is measured based on our partner’s success.

Core Responsibilities:

• Innovate Creative Strategies: Lead the charge in conceptualizing and delivering high-performing ad campaigns, crafting core ideas, hooks, headlines, and scripts that resonate and drive conversions. You’ll shape the creative direction for e-commerce brands looking to dominate their markets.
• Build Scalable Systems: Develop and refine creative frameworks—standardized brief templates, UGC scripts, ad templates, and workflows—that not only streamline production but also elevate the quality and impact of every asset we produce.
• Design for Results: Create visually compelling and scroll-stopping static and video ads tailored for Meta.
• Leverage AI as a Creative Force Multiplier: Master tools like Midjourney, ElevenLabs, and ChatGPT to amplify creative output, experimenting with innovative applications to enhance ad copy, visuals, and scripts.
• Optimize Through Data: Regularly analyze ad performance data across platforms, identifying patterns and opportunities to refine creative strategies, ensuring we deliver better results month over month.
• Oversee Asset Production: Take ownership of raw creative asset production by collaborating with UGC creators, partners’ in-house teams, and external platforms like Billo and Mini Social. This includes creating clear, actionable briefs, scripts, and shot lists that bring ideas to life.

Deal Makers (Do not apply if you do not meet this criteria):

• You are fluent in English with excellent grammar
• You have a track record of growing e-commerce brands to 7-figures per month in revenue
• You understand and excel in the DTC marketplace
• You are data-driven and results-oriented
• You are an exceptional listener who can understand clients' visible and invisible needs
• You are a system builder
• You want to innovate
• You work well in a team environment and have experience leading a high-performance, dynamic team that must learn and adapt quickly

Benefits of working with our team:

• Remote Work
• Unlimited PTO
• Make your own schedule
• Performance-based, uncapped income
• Room for you to grow into a role with more responsibility (your role grows as the agency grows)
• Knowledgeable, driven teammates who push themselves in every area of their personal and professional lives

*Please answer all the screening questions. If you do not, your application will be rejected.

Job Type: Full-time

Pay: From $4,000.00 per month

Application Question(s):

• How long have you been in ecommerce, and where did you learn?
• What are success metrics to you in your role? What metrics do you obsess over?
• Record a short video (3-5 mins) introducing yourself. In the video, be sure to cover your background, your experience in ecom, your approach to ecom, why you think you're a good fit for the role, and most importantly, your favorite thing to do outside of ecom.
• Where are you located?
• What are your compensation expectations?
• What is your current role/occupation?

Work Location: Remote