E-Commerce Shopify & Digital Marketing Specialist

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Overview
We are seeking a dynamic and detail-oriented E-Commerce Specialist to join our digital marketing team. This role is vital in managing and optimizing our online storefronts, driving traffic, and increasing sales through innovative digital strategies. The ideal candidate will possess a strong background in e-commerce platforms, digital marketing tools, and web design, with a passion for enhancing online customer experiences. This is a paid position suitable for individuals eager to develop their skills in a fast-paced, innovative environment.

Responsibilities

• Manage and optimize product listings on Shopify e-commerce platform.
• Implement SEO strategies including keyword research and on-page optimization to improve search engine rankings.
• Design and update visual content using Adobe Photoshop and Adobe Creative Suite to enhance product appeal.
• Develop and maintain website content using WordPress, ensuring user-friendly navigation and engaging layouts.
• Execute digital advertising campaigns via Google Ads, Facebook Advertising, and Google AdWords to increase brand visibility.
• Analyze website traffic and campaign performance using Google Analytics and other analytics tools to inform marketing strategies.
• Conduct A/B testing for landing pages and advertisements to maximize conversion rates.
• Utilize HTML, CSS, JavaScript, and SQL to troubleshoot website issues and customize online storefronts as needed.
• Coordinate email marketing campaigns to nurture customer relationships and promote new products or sales events.
• Monitor industry trends in digital marketing and e-commerce to recommend innovative approaches for growth.

Experience

• Proven experience working with e-commerce platforms such as Shopify.
• Strong knowledge of SEO best practices, keyword research, and analytics tools like Google Analytics.
• Proficiency in Adobe Photoshop, Adobe Creative Suite, HTML, CSS, JavaScript, and SQL.
• Experience with digital advertising platforms including Google Ads, Facebook Advertising, and Google AdWords.
• Familiarity with email marketing tools and strategies for customer engagement.
• Background in graphic design or visual content creation is a plus.
• Prior experience in digital marketing or e-commerce roles demonstrating successful campaign management is preferred. This position offers an excellent opportunity for motivated individuals passionate about e-commerce and digital marketing to grow their expertise within a collaborative team environment.

Job Type: Full-time

Pay: From $41,600.00 per year

Benefits:

• Dental care
• Extended health care
• Life insurance
• On-site parking

Work Location: In person