Email Automation Executive

About Yachting Pages:

Yachting Pages Media Group is an award-winning marketing agency for the superyacht industry. We are passionate about connecting businesses with their target markets, utilising a full range of print, digital, and multichannel advertising and marketing solutions.

We are developing our product offering and are looking for someone to launch and continue ongoing delivery of email automation alongside our online marketing solutions.

Work Environment:

Join our vibrant and knowledgeable team, where you'll find:

• Abundant growth opportunities
• A modern and collaborative office setting
• Work-from-home flexibility
• Engaging social events
• Casual work attire
• An international team of industry experts
• A relaxed yet dynamic atmosphere
• On-the-job training to fuel your professional development
• Opportunities for travel to renowned Boat Shows in Cannes, Monaco, Florida or Mallorca

About You:

We are in search of an enthusiastic and dynamic Email Automation Executive and content marketeer with a genuine passion for content and digital innovation. Ideal candidates should possess:

• Experience with dynamic content and email automation.
• Familiarity with advanced email segmentation techniques and personalisation strategies.
• Basic understanding of graphic design tools (e.g., Canva, Photoshop) for creating simple email visuals.
• Knowledge of other digital marketing channels (e.g., social media, SEO) is a plus.
• Meticulous attention to detail and a drive for continuous learning

Key Responsibilities:

As an Email Automation Executive, your role will encompass two key areas, within email and also working as a key member of the web marketing team:

• Carryout daily website administration tasks and process client bookings
• Client liaison and management in a proactive and responsive way to ensure successful collaboration
• Write and publish captivating superyacht news stories, and long form content to keep our audience informed and engaged to SEO best practices

· Launch Email Automation: Design and implement robust email automation workflows, including welcome series, re-engagement campaigns, and more, with dedicated support from our tech team.

· Drive Campaign Creation: Lead the integration of automated email marketing into our business. Develop and execute newsletters, promotional emails, and lead generation emails.

· Write and design engaging email content that aligns with our brand voice, driving recipient conversions for our clients and also for our own brand.

· Optimize with A/B Testing and development of segregated email lists and campaigns.

· Continue the growth of our subscriber lists.

· Analyze results to drive further improvements and and share insights and recommendations with other member of the team.

· Collaborate Across Teams: Work closely within the web team, digital marketing, sales, and graphics departments

Job Types: Full-time, Permanent

Pay: £24,000.00-£40,000.00 per year

Benefits:

• Bereavement leave
• Casual dress
• Company events
• Company pension
• Free flu jabs
• Free parking
• Gym membership
• On-site gym
• On-site parking
• Private medical insurance
• Sick pay
• Work from home

Schedule:

• Monday to Friday

Work Location: In person