Email & Whatsapp Marketing Executive

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Job Overview

We are looking for an Email & WhatsApp Marketing Executive to execute and manage outbound communication campaigns for lead generation, prospect follow-up, and re-engagement.

The role involves preparing and sending email and WhatsApp campaigns, organizing prospect databases, managing follow-up sequences, tracking responses, maintaining campaign records, and helping generate qualified business enquiries through structured outreach.

The ideal candidate should be comfortable working with contact lists and campaign tools, maintaining organized follow-up processes, and communicating with prospects in a relevant, professional, and consistent manner.

Freshers with good communication and organizational skills, as well as experienced candidates from email marketing, WhatsApp marketing, lead generation, or CRM follow-up backgrounds, are welcome to apply.

Key Responsibilities

• Execute outbound email and WhatsApp campaigns according to defined targeting criteria and campaign objectives.
• Prepare campaign messages using approved content, templates, and communication guidelines.
• Organize, clean, and segment prospect contact lists based on relevant criteria.
• Schedule and manage outreach campaigns using available email, WhatsApp, CRM, or campaign management tools.
• Set up and maintain follow-up sequences for prospects who require additional communication.
• Manage re-engagement campaigns for eligible contacts who may be relevant to a new offer or follow-up.
• Track campaign delivery, responses, replies, interested prospects, and follow-up status using available tools.
• Identify positive responses and route interested leads to the appropriate sales or business development team.
• Maintain accurate campaign records, prospect notes, and communication history.
• Monitor bounced emails, delivery issues, duplicate records, and other data-quality problems.
• Update contact databases and CRM records to ensure outreach activity is properly documented.
• Coordinate with internal teams to improve campaign messaging, targeting, follow-up timing, and lead handling.
• Prepare basic campaign reports covering outreach activity, responses, interested leads, and other available performance metrics.
• Follow applicable messaging platform policies, contact permissions, opt-out requests, and internal outreach guidelines.

Experience Requirements

Freshers and experienced candidates can apply.

Candidates with experience in any of the following areas will be preferred:

• Email marketing
• WhatsApp marketing
• Cold email outreach
• Outbound lead generation
• CRM follow-up and lead management
• Database marketing
• Campaign execution and response tracking
• Prospect database management

A specific previous job title is not mandatory. Practical understanding of campaign execution, contact-list management, professional communication, and follow-up tracking is important.

Who Can Apply?

You may be a good fit if you have:

• Good written communication and attention to detail.
• A basic understanding of email outreach and WhatsApp business communication.
• The ability to organize prospect lists and segment contacts using defined criteria.
• An understanding of follow-up sequences and prospect re-engagement.
• The ability to track replies, identify interested leads, and update follow-up status.
• Familiarity with spreadsheets, CRM systems, or campaign management tools.
• The ability to maintain clean contact data and prevent duplicate or unnecessary outreach.
• Basic knowledge of lead generation, sales support, and prospect communication.
• The ability to follow campaign instructions and maintain a professional tone.
• Strong organizational skills and a consistent approach to campaign tracking.
• A willingness to learn new marketing tools and outreach workflows.

Tools and Platforms

Experience with the following types of tools can be useful:

• Email campaign and marketing automation platforms
• WhatsApp Business and approved WhatsApp messaging platforms
• CRM and lead-management systems
• Microsoft Excel and Google Sheets
• Contact database and list-management tools
• Campaign tracking and reporting tools

Experience with specific paid platforms is an advantage but is not mandatory unless required for a particular campaign.

Required Skills

• Email Marketing
• WhatsApp Marketing
• Cold Email Outreach
• WhatsApp Campaign Execution
• B2B Lead Generation
• Follow-Up Sequences
• Prospect Re-engagement
• Database Marketing
• Contact List Management
• Prospect Segmentation
• Campaign Execution
• Response and Reply Tracking
• Lead Follow-Up
• CRM Management
• Spreadsheet Management
• Data Cleaning and Duplicate Removal
• Campaign Reporting
• Professional Written Communication

What Success Looks Like

• Executing outreach campaigns accurately and consistently.
• Maintaining clean, relevant, and properly segmented contact lists.
• Following up with prospects according to the defined campaign schedule.
• Tracking responses and ensuring interested leads receive timely attention.
• Maintaining reliable campaign data and clear follow-up records.
• Helping generate qualified business enquiries through organized, relevant outreach.
• Respecting contact preferences, opt-out requests, and applicable messaging requirements.

Pay: ₹15,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Ability to commute/relocate:

• Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Work Location: In person