Execuitve Director

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Why Lead at Visit Cranbrook?

Step into a leadership role at the heart of one of British Columbia’s most dynamic and fastest-growing destinations. Visit Cranbrook is not just a destination marketing organization—it’s the driving force behind a city experiencing a remarkable renaissance in tourism, investment, and community vibrancy.

A City on the Rise

Cranbrook’s growth is undeniable. The city’s population has surged to nearly 23,000 in 2025, with a consistent annual growth rate outpacing many comparable communities in the province. Over the past five years, Cranbrook has issued more than $300 million in building permits and added nearly 900 new homes, reflecting a proactive approach to meeting demand and supporting newcomers.

This momentum is matched by a thriving tourism sector, with visitor numbers and overnight stays climbing year over year, and a robust pipeline of new businesses and investments attracted by the city’s strategic use of data and forward-thinking economic development strategies.

The Basecamp of the Kootenays

Cranbrook is the largest urban centre in southeastern BC and the economic, cultural, and transportation hub of the East Kootenay region. With over 300 days of sunshine annually—the most in British Columbia—Cranbrook offers an unparalleled quality of life and year-round

adventure. The city’s “seven minutes to anywhere” reputation means world-class golf, hiking, biking, and skiing are always within reach. The Canadian Rockies International Airport connects Cranbrook to major markets, while a vibrant downtown, thriving arts scene, and celebrated culinary offerings make it a magnet for both visitors and new residents.

Award-Winning Tourism & Inclusive Community

Visit Cranbrook has recently rebranded to reflect its authentic, story-driven identity, earning accolades for its innovative approach to destination marketing and community engagement. The organization is Rainbow Registered, recognized for its commitment to inclusivity and a welcoming

environment for all.

Your Opportunity

As Executive Director, you’ll lead a passionate team and a collaborative network of partners, leveraging cutting-edge data tools and a bold strategic vision to shape the next era of Cranbrook’s growth. You’ll have the platform to drive sustainable tourism, foster economic development, and leave a legacy in a city where innovation, adventure, and community spirit converge.

If you’re ready to make a transformative impact in a city that’s rewriting the playbook for destination leadership, Visit Cranbrook is your next basecamp.

POSITION OVERVIEW

Reporting to the Board of Directors and leading a team of staff, including Visitor Centre operations, the Executive Director (ED) is responsible for the leadership and management of the organization’s daily operations. The ED executes strategic business goals and priorities as directed by the Board, focusing on economic contribution, visitor experience, stakeholder engagement, and community impact. The role requires expertise in strategic planning, measurable outcomes, operational efficiency, and relationship-building to fulfill the mission: Inspire travellers to choose Cranbrook as their preferred multi-night basecamp for authentic outdoor and cultural experiences in the Kootenay Rockies.

KEY ACTIVITIES

• Provide operational leadership and oversight, ensuring execution of the Board’s vision and strategic plan.
• Implement and monitor short- and long-term business plans that drive growth, revenue, and efficiency.
• Establish organizational goals, performance measures, and budget targets; report progress to the Board.
• Identify and pursue opportunities to diversify revenue streams and optimize resource allocation.
• Analyze market conditions and community data to inform strategic decisions and tourism initiatives.
• Build and maintain partnerships with local, regional, and provincial tourism stakeholders.
• Ensure sound financial stewardship, including budget preparation, monitoring, and compliance.
• Lead sustainable tourism development aligned with environmental stewardship and community well-being.
• Participate in audits and ensure regulatory compliance.
• Engage with the community, representing the organization at events and supporting local initiatives.
• Advance reconciliation efforts with First Nations and support Indigenous tourism development.

QUALIFICATIONS

•Post-secondary education in tourism, marketing, business, or related field.

•Master’s degree in Tourism Management, Business Administration, or Leadership is an asset.

•Minimum 7–9 years of progressive leadership experience in a senior management or executive role.

•Experience with Board governance, destination marketing, and community engagement.

•Proven ability to lead high-performing teams and manage budgets effectively.

•Knowledge of regional and global tourism trends; familiarity with Cranbrook and BC is an asset.

•Clear Criminal Record Check.

KEY COMPETENCIES

•Strategic Leadership & Execution: Ability to translate vision into measurable goals and actionable plans.

•Financial & Business Acumen: Expertise in budgeting, forecasting, and financial management.

•Community & Partner Relationships: Strong relationship-building and advocacy skills.

•Organizational & Team Leadership: Ability to attract, develop, and retain high-performing staff. Ability to delegate effectively and to create a culture of collaboration.

•Communication & Influence: Exceptional verbal and written communication skills. Ability to communicate with multiple stakeholders at multiple levels of government and business to build consensus and influence decisions.

•Adaptability & Innovation: Ability to anticipate trends and drive continuous improvement.

•Governance & Accountability: Understanding of Board governance and transparent reporting.

•Professionalism & Integrity: High ethical standards and commitment to organizational values.

ACCOUNTABILITIES

•Deliver strategic and operational plans approved by the Board.

•Ensure compliance with all legal, regulatory, and policy requirements.

•Maintain transparent reporting and accountability to the Board.

•Achieve financial targets and ensure responsible resource management.

•Foster a positive organizational culture and high staff performance.

•Represent Visit Cranbrook professionally in all stakeholder interactions.

WORKING CONDITIONS

This is an in-person role based at the Visit Cranbrook office in Cranbrook, British Columbia. The position requires occasional evening and weekend work, as well as travel within British Columbia for industry events.

WE OFFER

This is a full-time, salaried position, based in Cranbrook, British Columbia.

•On site flexible schedule with some weekends and evenings

•Comprehensive benefits package

•Travel for industry events

Anticipated start date: May 2026

Annual Salary: $95,000 - $105,000 per year

Submit your resume and cover letter to careers@cranbrookbc.com

Deadline for application: May 1st 2026.

We thank all those who apply; however, only those selected for an interview will be contacted.

Job Type: Full-time

Pay: $95,000.00-$105,000.00 per year

Benefits:

• Dental care
• Vision care

Work Location: In person