General Manager - Fresh Produce

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Introduction:
Our mission is to make fresh fruits and vegetables a more loved and essential part of everyone's life.

Perfection Fresh is one of Australia’s largest privately owned fresh produce companies that’s been on an exciting journey of innovation and growth since 1978.
We’re an Australian-based business that grows, packs, and markets fresh produce both domestically and internationally. You’ll recognize our produce – Qukes®, Broccolini®, Calypso® mangoes, and more.

Our history 45-year history is one of continuous progress. We’re the market leader in our field and we’ve been listed on the Australian Financial Review’s top 100 private companies in Australia.
We employ more than 2,000 people across a portfolio of farming sites, high-tech production facilities, research, corporate offices, and national logistics operations.

Learn more about us and discover other exciting opportunities at www.perfection.com.au.

Description:
About the Role

We are seeking a commercially driven and strategic General Manager – Fresh Produce to lead the end-to-end performance of a key category within our portfolio. This role holds full P&L accountability and is responsible for delivering sustainable growth, market leadership, and operational excellence across the entire value chain.

From production planning and supply chain alignment through to go-to-market execution and customer engagement, you will own the full lifecycle of the category—ensuring strong commercial outcomes and long-term strategic success.

This role can be based at any of the following sites: Rhodes (NSW), Melbourne(VIC), Rocklea (QLD)

Key Responsibilities

Own full P&L accountability, driving revenue growth, margin expansion, and cost optimisation across the category
Lead financial planning including budgeting, forecasting, performance tracking, and delivery of key commercial metrics (e.g. yield, cost-to-serve, pricing, and profitability)
Develop and execute short-, mid-, and long-term category strategies, including product, market, and investment roadmaps
Oversee end-to-end operations across production, supply chain, logistics, and value-add activities to ensure quality, efficiency, and supply continuity
Partner with Sales and Marketing to deliver effective go-to-market strategies, including pricing, product innovation, packaging, and customer growth plans
Establish and manage strategic relationships with growers, suppliers, and partners to ensure supply security, quality, and long-term value creation
Identify and execute growth opportunities across new products, markets, and channels, while managing associated risks
Lead, coach, and develop a high-performing cross-functional team, fostering a culture of accountability, collaboration, and continuous improvement
Act as a senior leader within the business, contributing to enterprise-wide strategy, decision-making, and stakeholder engagement

Skills and Experiences:
About You

Tertiary qualifications in Business, Agriculture, Supply Chain, or related discipline
Proven experience managing a P&L or large-scale category/business unit
Strong commercial acumen across pricing, margin management, and financial performance
Demonstrated leadership experience across cross-functional teams
Background in fresh produce, FMCG, agriculture, or supply chain-driven industries (preferred)
Strong stakeholder engagement and communication skills
Ability to thrive in a fast-paced, complex, and seasonal environment

Why Join Us?

Lead a high-impact category with full end-to-end ownership
Opportunity to shape strategy and drive tangible commercial outcomes
Collaborative leadership team and growth-focused environment