General Manager Marketing

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Introduction:
At Mercedes-Benz Berwick, Brighton, Waverley, and Mornington, we are not just dealerships; we are a legacy of excellence, consistently recognised as Australia's highest volume and most-awarded Mercedes-Benz dealership Group. Our accolades over the past 10 years include consecutive Metro Retailer of the Year and Circle of Excellence honours, reflecting our commitment to delivering unparalleled customer experiences.

To continue this success, we have a rare opportunity to take ownership of high-impact campaigns, premium brand activations, and customer events that directly influence sales performance.

Why Join Us?

• Lucrative package including base, commissions (OTE $200k) plus car or car allowance
• Lead a high-performing team across a premium multi-site network
• Work with a globally recognised luxury brand
• Be part of an award-winning automotive group with strong growth
• Collaborate with a dynamic, high-performing, multi-award-winning team that sets the standard in the automotive industry.
• Develop the opportunity to build and nurture the Mercedes-Benz VIP community, strengthening relationships and long-term retention strategies
• Office based at either Brighton, Waverley or Berwick

Description:
About the Role
Reporting to the Dealer Principals, you will lead the end-to-end marketing function across four dealerships.

You will lead, mentor and develop a team of 5 marketing specialists, driving a high-performance culture while delivering integrated campaigns and premium brand experiences aligned to Mercedes-Benz standards.

This is a hands-on leadership role where you will balance strategy, execution, and stakeholder engagement to maximise sales performance and customer engagement.

Key Responsibilities

• Lead, coach and develop a team of 5 marketing specialists across 4 sites
• Develop and execute group-wide marketing strategy aligned to brand standards
• Deliver high-impact campaigns, product launches and premium customer events
• Oversee digital channels, CRM activity and website performance
• Manage agency relationships and campaign delivery
• Own and optimise the marketing budget, reporting on ROI and effectiveness
• Work closely with Sales, Service and Parts departments to drive integrated sales and retention strategies.
• Build and nurture the Mercedes-Benz VIP community, strengthening relationships and long-term retention strategies
• Maintain strong alignment with Mercedes-Benz corporate and internal stakeholders

Skills and Experiences:
About You

• Proven luxury brand marketing leadership experience (automotive highly regarded)
• Experience managing teams and multi-site marketing operations
• Strong background in campaign delivery, events and brand execution
• Commercially minded with strong analytical and reporting capability
• Excellent stakeholder management and communication skills
• Highly organised with the ability to manage multiple priorities
• Marketing degree or relevant qualification
• Current VIC Driver's licence

How to Apply
Click the "Apply" button today – this rare opportunity has no closing date and will be filled as soon as the right candidate is found.

Please note that the successful applicant will be required to undergo a National Police Check.

Mercedes-Benz Berwick, Brighton, Waverley and Mornington are part of Patterson Cheney Cars and Trucks, one of Australia's largest privately owned automotive groups. Serving customers since 1915, we are committed to delivering outstanding customer service and currently employ approximately 1,000 staff. Our business represents multiple brands, including Mercedes-Benz, Toyota, Isuzu, and various truck brands.

As an equal opportunity employer, we welcome qualified applicants of any gender, race, religion, or age who are eligible to work in Australia. We value our independent, family-owned business principles and promote a positive work environment.