General Sales Manager

Tailor Your Resume for this Job

Lead a Team. Build a Culture. Drive Results.

Are you an experienced automotive sales leader who knows how to create momentum, develop people, and turn opportunity into results?

We are looking for a driven General Sales Manager to join a high-performing import dealership located in the strong and growing Central Alberta market.

As part of an established Alberta-based, family-owned automotive group, this opportunity offers the stability and support of a respected organization, along with genuine potential for long-term career growth across multiple dealerships and operations.

You will be joining a business with engaged ownership, a competitive inventory position, strong brand recognition, and a leadership team committed to continued growth.

This is not a maintenance role.

We are looking for someone who can elevate performance, strengthen the sales process, recruit and develop great people, and create a culture where accountability and success become the standard.

What You’ll Be Responsible For

• Lead, coach, motivate, and develop the sales team
• Drive daily sales activity, including appointments, demonstrations, follow-up, write-ups, and deliveries
• Establish and enforce a consistent, customer-focused sales process
• Monitor dealership and individual KPIs, identify opportunities, and take action
• Desk deals effectively while protecting gross profit and maximizing every opportunity
• Work closely with Finance, Service, and Parts to improve total dealership profitability
• Recruit, onboard, train, and retain high-performing sales talent
• Maintain strong customer satisfaction throughout the entire buying process
• Create an energetic culture built around effort, accountability, teamwork, and results
• Lead from the front and bring a winning mindset to the dealership every day

What We’re Looking For

• Proven automotive sales management or leadership experience
• A strong record of achieving or exceeding volume and profitability targets
• Excellent closing, desking, negotiation, and deal-management abilities
• A process-driven mindset with strong follow-through
• The ability to coach different personalities and improve individual performance
• Strong communication, leadership, and organizational skills
• High personal accountability and professional standards
• A competitive attitude and genuine desire to win
• The confidence to make decisions, solve problems, and lead through challenges
• A valid driver’s licence

What We Offer

• Earning potential of CA$96,000–CA$160,000 per year
• The opportunity to lead within a respected import dealership
• A strong Central Alberta market with meaningful growth potential
• The stability of an established Alberta-based, family-owned automotive group
• Multiple opportunities for career advancement across the organization
• A performance-driven compensation plan that rewards results
• Supportive and engaged ownership and senior leadership
• The ability to influence the direction and success of the sales department
• Ongoing leadership, product, and professional development
• Dental care
• Extended health care
• RRSP matching
• Paid time off
• On-site parking
• Employee store discounts

The Leader We Want

You do not wait for business to happen—you create it.

You understand that strong results come from disciplined processes, consistent coaching, proper follow-up, and a team that knows exactly what is expected.

You can hold people accountable without losing their respect. You recognize talent, develop potential, and know how to create an environment where high performers want to stay.

You bring energy, urgency, and professionalism to the dealership. You celebrate wins, address problems directly, and refuse to accept excuses in place of solutions.

Most importantly, you want to be compensated for the value you create.

If you are a proven automotive leader looking for an opportunity where your performance directly impacts your income, influence, and career growth, we want to hear from you.

Apply in confidence. All applications will be handled discreetly.

Job Type: Full-time

Pay: $96,000.00-$160,000.00 per year

Benefits:

• Company events
• Dental care
• Extended health care
• On-site parking
• Paid time off
• RRSP match
• Store discount

Ability to commute/relocate:

• Red Deer County, AB T4E 1B1: reliably commute or plan to relocate before starting work (required)

Experience:

• Sales: 4 years (required)

Licence/Certification:

• Driving Licence (required)

Work Location: In person