Global Brand Communications Manager

In this role, you are reporting to the Global Brand Communications Director. This role is pivotal in shaping and conveying our brand’s story to elevate its global presence and awareness. The ideal candidate will be a strategic thinker with a flair for creativity, excellent storytelling skills, and a deep understanding of the luxury beauty industry.

How you will create a beautiful impact:

• Develop the Communication & PR strategy and editorial calendar for the brand aligned with its positioning, vision and goals.
• Craft compelling narratives and editorial angles that resonate with luxury and beauty, ensuring a consistent brand voice across all channels.
• Lead the 360 PR and Communication strategy for the main brand partnerships and its communication maximization across all channels.
• Collaborate with marketing and creative teams to integrate communications strategies into overall brand campaigns.
• Create and distribute press releases, media kits, and other PR materials that highlight product launches, brand milestones, and events.
• Manage press inquiries, interviews, and speaking points for brand spokespeople.
• Monitor media coverage globally and provide insightful analysis to refine PR strategies.
• Coordination and daily support of the markets in the implementation and execution of Communication & PR strategies.
• Lead the development and production of all PR assets, in collaboration with our internal Creative Studio or external partners.
• Collaborate transversally within the Global Communications Team to amplify initiatives across the department.
• Management and support of global events related to institutional projects: partnerships, store openings, brand news.
• Develop crisis communication plans and manage responses to potential issues, ensuring brand reputation remains intact.

What you need to have to be our next audacious and creative talent:

• Minimum of 5 years of international experience (HQ) in the field of Communication and PR (Global Role) for a luxury brand.
• Coordinated a local network of PR agencies or internal teams before.
• Successfully led tracking and ROI of PR campaigns and have a strong understanding of media coverage analysis.
• Excellent communication skills – written and oral – in English and are capable of writing press releases, speeches and interviews.
• High creativity, willingness to present new disruptive ideas and think out of the box.
• Ability to work in a fast-paced environment.
• You value team transversal collaboration and collaborative value creation throughout your projects – being a hands-on team player is a must.

Start date:

ASAP

Duration:

Permanent

Why your journey with us will be unique:

• We care of our employees well-being: we contribute to the cost of your health insurance
• On top of your 25 working days holidays, overtime is compensated with 8.5 additional days off
• Every Tuesday our HQ factory shop is open exclusively for you to access our amazing products with a discounted price and with the advice of a Beauty Advisor
• We recognize the importance of flexible work: you can work from home on a weekly basis
• Fantastic office location in the centre of Zurich coming in 2024

The world of La Prairie is just a few steps away:

To all recruitment agencies:

La Prairie does not accept agency resumes. Please do not forward resumes to our jobs portal, We are not responsible for any fees related to unsolicited resumes.

At La Prairie we work on creating a diverse & inclusive culture by having a balanced population and an open, safe, trusting and accepting culture. We believe that diversity in our talents is the strength of our house and we are supporting professional equality for everyone. We welcome applicants with and from diverse background.