Global Lifecycle Marketing Manager, New Verticals

A new phase of growth and maturity of the business necessitates a focus on customer lifecycle and begs an understanding of the dynamics and actions that create loyal, high-value customers. If we were able to harness the first-party data we have, we could generate incremental new deliveries, increase the retention of our monthly customers, drive repeat behaviour from our active customers, and resurrect the churned ones, all while delighting each of them along the way and establishing Wolt as their preferred platform for delivery.

What you’ll be doing

As a Global Lifecycle Marketing Manager, you will help create strategic programs and communications to increase retention and engagement of our customers using email, SMS, push notifications, in-app messaging, and promotions. In this role, you will report to our Global Lifecycle Marketing Lead and focus on critical segments across the customer lifecycle that focus on driving our customers to newer verticals and bets, identifying ways to surface the right message to the right customer at the right time in the right channel. This will include personalized merchant selection, triggered customized comms based on user behavior, and strategies around our largest brand launches.

Day-to-day in this role, you’ll:

• Manage the setup and monitoring of ad hoc, triggered, and transactional programs, including optimization of existing programs and development of new ones
• Test and schedule emails, push notifications, in-app messaging, and promotions
• Manage communications reporting dashboards, monitor trends, and make recommendations based on results.
• Create a framework for rapid testing in CRM channels
• Establish a working relationship with partners in our Product, Operations, Analytics, and Strategy teams
• Stay current on marketing best practices in email, push, and SMS, and share insights with the broader marketing team

Our humble expectations

• Experience in lifecycle, CRM, email, or other customer engagement marketing roles
• Hands-on experience with CRM tools, such as email service providers, marketing automation platforms, or customer engagement systems
• Curiosity about using AI tools to work smarter, experiment faster, or improve day-to-day workflows
• A basic understanding of analytics tools, HTML, and data visualisation platforms such as Looker, Tableau, Sigma, or similar
• Familiarity with email and CRM best practices, including contact strategies, targeting, segmentation, A/B testing, and performance analysis
• A degree or equivalent practical experience

What we offer

A high-impact role with the opportunity to shape how we scale key verticals and consumer cohorts at Wolt. You’ll help define the direction, build the roadmap, and leave a lasting mark on one of our most exciting growth areas.

You’ll also get to drive planning, optimisation, and experimentation for a fast-evolving part of the business, turning ideas into measurable impact and helping us learn what works as we grow.

This keeps the message professional but more human, direct, and easy to understand, in line with Wolt’s guidance to keep communication warm, straightforward, and trustworthy.

Next steps

Our hiring process prioritizes quality over speed to ensure we find the right long-term fit for this critical role. Candidates move through the process one step at a time, typically starting with an initial screen and a hiring manager interview, followed by a stakeholder interview and a take-home case study presentation, concluding with a final value-fit conversation.